管家 1.(旧时指为有钱人家管理事务的人) steward; butler2.(管理家务) housekeep3.(管理家庭或集体财产、事物的人) manager; housekeeper 生产队的好管家 the production team's good manager; 她的妻子是个节俭的好管家。 his wife is a frugal [thrifty] housekeeper
As a brand steward , our task is to ensure that core value of brand presents faithfully in all marketing activities 身为品牌管家,我们的任务在于确保品牌的核心价值忠实呈现在所有的行销活动上。
It is simply a means of understanding the consumer ' s feelings about a product and then turning them into a brand relationship 简单地说: "品牌管家"意味着理解消费者对产品的感受,并将之转化为与品牌的关系
How to build brand equity successfully to raise brand value ? with electrolux and ikea case studies and theories ( i . e . local brand strategy of weng xiangdong , 360 - degree brand manager theory of olilvy & mather ) , this paper proposes a solution for local brand management 经过伊莱克斯和宜家家居品牌案例的分析,并结合中外知名品牌专家的理论与实践(如翁向东本土品牌战略、奥美360度品牌管家理论等) ,本人提出了本土企业品牌建设和管理的解决方案。