The result : corporate america is creating increasingly detailed portraits of each consumer . internet firms are at the vanguard of the trend through a technique called behavioral targeting 结果:美国企业界正勾勒出每个消费者日益详尽的样貌。网络公司通过“锁定目标行为”技术,成为此趋势的先锋。
Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacy, data protection and consumer protection laws.