From clients ' mind level , the brand assets are made up of brand cognitive degree , brand awareness degree , brand association degree , brand beauty degree and brand loyalty degree 摘要从顾客的心理能级出发提出品牌资产由品牌认知度、品牌知名度、品牌联想度、品牌美誉度、品牌忠诚度构成。
The corporation should regard correct marketing consciousness as the guide , put high value on the tactics select and application in each segment during marketing process , then can reach the aim of expanding market possessing rate and enhancing the brand popularity 企业应以正确的营销意识为指导,重视营销过程中的每个环节的策略选择与统配运用,以达到扩大市场占有率,提高品牌美誉度之目的。
It has barged up against questions in lanzhou telecom ' s phs operation , for example , succeed rate of calling , wanting variety of mobile telephone , slowness in expansion of new operation , falling of the brand ' s name , lowering of predominance in price , need of regulating channels , increasing of cost in sell , falling of amount in increasing new users , etc . to aim at these questions and lanzhou telecom ' s fact , the paper suggested the tactics of mode in management , product management , price , channels , sales promotion of phs operation 在兰州电信无线市话业务取得快速发展的同时,遇到了网络接通率低、手机品种不够丰富、新业务进展缓慢、品牌美誉度降低、价格优势减弱、销售渠道有待整合,以及销售成本增加而销售量大幅降低等问题。针对无线市话业务发展中存在的问题,结合兰州电信企业实际情况,提出了无线市话业务发展在经营模式、市场细分、产品管理、价格制定、渠道整合、促销方式等方面的策略建议。
Accordingly , it analyses the cause of problems listed above , which holds that the short history of market economy in our country , less acquaintance with the regularity of brand development and operation , less specialized education of entrepreneurs , less scientific planning of brand establish and brand image portraying and ignoring the foster of brand good reputation and amiable force should take blames 还分析了造成我国企业品牌经营诸多问题的原因为:我国市场经济发展的历史相对较短,许多企业对品牌发展和运作的规律缺乏认识,许多企业家缺乏正规的专业化教育,许多企业对品牌的创立、品牌形象塑造缺乏科学性策划,忽视品牌美誉度、亲和度的培养等等。
美誉: good reputation度: surmise; estimate什么是品牌美誉度: brand favorite美誉度: reputation品牌知名度和美誉度: brand awareness and image品牌美妆折扣店: albion hr guerlain nuxe香水品牌美容顾问: giorglo armani信誉度: creditworthiness金牌美达丽: medalist gold品牌: brand noun; brand, brand name; brand/article-brand/trademark; brands; trademarks休声美誉: fine reputation; great prestige信誉度,信贷价值: creditworthiness美誉难得而易失: a good name keeps lustre in the dark创品牌: brand-making大品牌: major industrial bases large enterprises major projects and well-established brands多品牌: multi-brands或品牌: brand mark快品牌: fast brand牌子;品牌: brand品牌和: mysheros品牌化: branding品牌机: brand name machine; maker pc品牌名: brand name noun品牌术: branding凭品牌: by brand