Analysize two basic strategies with customer value analysis model 用顾客价值分析模型解析两种基本战略
Customer value analyzing is the basis of firm ' s strategy analyzing 顾客价值分析是企业战略分析的基础。
Analysis of customer value is also the foundation of strategy analyzing and strategy selecting 顾客价值分析是企业战略分析和战略选择的基础。
Customer orientating , customer value orientating and customer value strategy selecting are all based on the profound analysis of customer value , which is also the premiers that firm meets customer ' s satisfaction and gains the customer ' s loyalty 企业的目标顾客定位、顾客价值定位和顾客价值战略选择都离不开对顾客价值的深入分析,都建立在顾客价值分析的基础上,因而顾客价值分析也是企业赢得顾客满意和顾客忠诚的必要前提。
This is the only way for the enterprises to adapt to the market competition . tangrenshen group is one of the leading enterprises in agriculture industrialization , whose green market strategy is essential and also has profound significance to its growth and adapting to the interior and exterior environment . this paper points out the tangrenshen group can seize the chance of green consumption , occupy a good position in the new round of market competition and grow in the green wave , only after it executes the green market strategy , based on the study of tangrenshen group ' s history , the development of its marketing conception and its enterprise culture and what ' s more , the analysis of its interior and exterior environment 本文通过对唐人神集团的发展历史、营销理念的演变、企业文化状况进行梳理,根据顾客价值分析、消费者行为分析、行业分析、产业结构分析,在唐人神集团内外环境swot分析的基础上,指出唐人神集团必须实施绿色营销战略,才能抓住绿色消费的机会,只有尽快采取以下绿色营销战略:开发绿色产品,制定适宜的绿色价格,选择恰当的销售渠道,大力开展绿色促销活动,采用先进的绿化技术,实施绿色管理,创建绿色品牌,树立绿色企业形象,才能在新一轮的市场竞争中抢占先机,在绿色浪潮中发展壮大。
顾客: customer; shopper; client; p ...价值分析: value analysis顾客价值: customer value总顾客价值: total customer value价值分析: v.a. value analysis; value analysis价值分析法: value analysis method产品价值分析: product value analysis (pva)附加价值分析: added value analysis; value-added analysis过程价值分析: process value analysis价值分析工程: value analysis engineering价值分析模型: wam worth analysis model人员价值分析: hr benefits analyst已增价值分析: earned value analysis顾客关系框架下的顾客价值: customer value in the customer relationshiframework间接费用价值分析: overhead value analysis顾客价钱: customer price以顾客价值为基础的品牌延伸研究: a study on brand extension based on customer value成本控制与价值分析: cost control and value analysis网络投票制度的价值分析: evaluation of internet-voting system造船技术的价值分析: value analysis of shiengineering价值分割: a ortionment of valuation; apportionment of valuation依价值分配: distribution by value顺驰苏州工业园区湖东地产价值分析: rar项目定价模拟与价值分析流程: rar半数值分析: semi-numerical analysis