The finest clarets and best burgundies will not escape the latest drive to counter the booze culture , which continues on monday with a hard - hitting advertising campaign aimed at young drinkers 最好的红葡萄酒和最高档的勃艮酒也最终无法躲过这次反狂饮文化的运动，持续到周一，这一硬性打击广告运动主要针对那些年轻的饮酒者们。
The finest clarets and best burgundies will not escape the latest drive to counter the booze culture , which continues on monday with a hard - hitting advertising campaign aimed at young drinkers 品质优良的红葡萄酒和最好的布根地红酒将难以逃脱这一反对饮酒文化的最新攻势，这场强有力的针对年轻酒徒的而展开的广告运动将于周一继续进行。
This thesis divides the study of ad culture into two parts : external study - cultural ad and internal study - ad culture . internal study mainly discusses the question of individualist movement of ad , which is the base and beginning of external study . internal studyis also the field that this thesis will work on . after analyzing a seris of instructive theory that ad experts and ad companies hold . this thesis considers that the operation of modern ad bases on the grasp of the contradiction between production and consumption , which is the premise of the operation of ad . after this , the thesis discusses the questions such as the scientific character of ad ' s persuasion , the state in which medias run , and the essense of this premise 本论文认为广告文化学的研究应该分为外部研究(文化之广告)与内部研究(广告之文化)两部分，内部研究主要探寻广告运动个性化的东西，它是外部研究的基础和起点，也是本论文探讨的范围所在。论文通过对一系列广告大师及著名广告公司指导理论的梳理与剖析，认为现代广告业的运作是建立在对生产?消费矛盾的把握之上的，这是现代广告业运作的预设前提；在确认了这一前提之后，论文继而探讨了广告是什么、广告说服的科学性、媒体运作的态势以及这一预设前提的实质等一系列相关问题。
