At the same time , the kangda corporation firstly faced the negative saleroom , the salesman sending in one ' s papers and the cost of marketing increasing and increasing . the key problem is that the existing no - difference marketing strategy can not adapt the change of market and the demand of culturist . so , kangda corporation need institute differential marketing strategy to guidance the future marketing work to decrease the marketing cost , enhance customer satisfaction , and advance the competition of company so that the company can gain the excess profit 同时康大公司也遇到公司历史上首次销量负增长、营销人员高流失、营销成本大增等问题,原因在于现行的无差异化营销策略不能适应市场变化和养殖户的需求,故需要制定差异化营销策略来指导未来营销工作,以减少公司营销成本,增加养殖户和经销商满意度,提升公司竞争力,使公司获得高于行业平均的利润。
This paper also discuses that the internet as a new product development and marketing perform can reduces the cost of product researching and development by taking advantage of the mutual aid for new product development and marketing . engineering plastics industry is one of fast developing industries 并讨论了将互连网作为工程塑料新产品开发和营销的互动平台，不但可以充分利用信息技术的发展提高企业新产品的开发速度，也降低了新产品的开发和营销成本，充分利用网络营销和传统营销之间的兼容性和互补性。
But today , because of the factors of open marketing prime cost , transparent technology , similar or “ cloning ” marketing approaches , the domestic construction machinery producing enterprises not only can ’ t attain their goals solely depending on the price war , but also suffered a great impact on that . under this circumstance , what kinds of factors determining the success of one enterprise ’ s marketing strategy is the common focus from various enterprises 但由于当前企业的营销成本几乎都是公开的,技术也都是透明的,促销手段也是高度“克隆”而来的,因此仅仅依靠传统的竞争方式(包括价格竞争)不仅难以成功,同时也对国内工程机械行业带来较大的冲击,所以企业营销的成败到底取决于什么就成了各企业关注的焦点。
With fierce competition and mature consumers , pure competition is no longer the only way of survival and development for enterprises , and marketing cooperation , aiming at reducing marketing cost and operating risks and constructing orderly rules of competition and cooperation , is a rational choice to real estate companies 摘要面对激烈的市场竞争和成熟的消费者，单纯竞争已不是企业生存和发展的唯一出路，而以降低营销成本风险，构建有序的竞争与合作规则为目标的营销合作是我国房地产企业生存发展的理性选择。
The power industry of our country is fast growing , having made the enormous achievement in power construction , installed power - generating capacity and annual generation have already averagly leapt to the second place in the world , regional high voltage , main net shelf of the voltage grade of superelevation that most areas have formed transprovincially , electric short supply state is improved by a certain degree , power industry has supported the fast development of national economy effectively . after the obvious change takes place in the state between supply and demand of electric market , the current electric system exposes some drawbacks not meeting the needs of socialist market economy system . it is obvious to monopolize the systematic defect managed day by day , the market barrier has hindered the forming of the electric market transprovincially between provinces , has hindered the electric power resource from improving the whole competitive power of national economy , the country determines to further deepen the process of the electric system reform 本文运用市场营销学、电力需求侧战略管理的相关理论,从对电力需求侧管理与营销现状、存在问题和特征的了解入手,通过对电力市场宏观环境和电力市场主体的分析,对电力需求侧管理与营销目标市场进行细分,确立了电力需求侧管理与营销目标市场并进行定位,进而提出了电力需求侧管理与营销成本领先、市场渗透的战略选择,在战略选择的基础上重点对电力市场营销策略进行了研究,提出了实施营销战略和各项策略必备的组织、保障措施,对实施中可能出现的问题进行预测并提出相关对策,从而初步形成一套电力市场营销体系,以指导供电企业的电力需求侧管理与营销工作,提高增供促销水平。
