It enjoys an excellent reputation for creating markets , building brands and increasing brand equity 它在开创市场、建立品牌和增加品牌价值方面享有崇高的声誉。
The authors use a two - stage analysis of store sales data to implement a brand equity monitoring framework 作者对商店销售数据采用了两阶段分析来建立了一个监测框架。
Every company has its own way of measuring brand equity , leading to different models being introduced 每个公司针对品牌资产的评估都有自己的方法，从而建立不同的分析模型。
Simultaneously , brand equity is an important issues in brand management area , so does marketing management area 同时，品牌资产也是品牌管理乃至营销管理领域的重大问题。
In addition , the market players can modify this algorithm to evaluate brand equity in the future 未?业者?进?品牌权益之评估，则可依实际?况修正本模式，以?符合实际决策之用。
Understanding brand equity is another key challenge before they can decide which model to use to measure it 在他们可以决定用哪一个模型评估之前，理解品牌资产是另一个挑战。
Finally , a numerical study is utilized to demonstrate the proposed fmcdm algorithm to evaluate the brand equity 最后，本文以一个模拟案?诠释本文所发展的模糊多准则评估模式。
Product innovations may be particularly useful for attaining significant improvements in brand equity over a shorter period of time 产品创新在短期内对提升品牌资产是特别有效的。
Brand equity values outside the band are not explained by marketing actions and may need further investigation 联结之外的品牌资产价值仍旧没有被市场活动所解释，因此需要进一步进行研究。
Based on the survey of 100 enterprises , brand equities were studied with statistic software tools 本文在对100家大中型企业的调查基础上，通过数理统计方法，分析了国内企业品牌资产状况。
