strategetic

• The writer use the market theory of koter . philip to systemically analyze the exterior environment such as : the steel seamless tube market, the regional economic movement and the purchase behavior of the steel seamless tube market . also the five forces model is used to analyze the industry and competitor of the steel seamless tube market . the swot method is use to evaluate the superiority, weakness, opportunity and threaten about the new corporation . after research a great deal of market datum, the writer make the subsection of the steel seamless tube market, then confirm the target market of the new corporation and the new 4p combination strategy . the new brought forward market strategy is making the client as center, ec as assistant tools, making the needs of the client satisfaction as core, and actualize product diversity as means . the new market stratagem has a actual effect to the strategetic adjustment and long development of pangang group chengdu iron & steel co ., ltd
  本文应用菲利普、科特勒的营销理论对新公司所面临的外部环境：无缝钢管业务市场、区域经济的发展、无缝钢管的业务购买行为进行了系统的分析；用波特的五力模型理论对无缝钢管市场进行了行业和竞争者分析；用swot方法对新公司的优势和劣势、机会及威胁进行了全面的评估。在对大量市场数据研究的基础上，对无缝钢管市场进行了细分，结合企业的特点，确定了新公司的目标市场，企业新的4p组合策略。提出了以客户为中心、电子商务为辅助平台、满足客户的需求为核心，实施产品差异化战略为手段的新的市场营销战略。
• In this paper, the author makes fully use of the rich theories of enterprise ’ s strategy planning and marketing strategy designing to thoroughly, deeply and systematically analyze market conditions of mingzuo chair industry company using swot matrix, position diagram, value chain theory, strategetic league theory, virtual enterprise theory and core competitiveness theory, etc . and put forward step-by-step developing goals as well as define enterprise ’ s orientation
  本文在写作中,充分运用了企业战略规划及营销战略设计的丰富理论成果,借助swot矩阵法、定位图法、价值链理论、战略联盟理论、虚拟企业理论、核心竞争力理论等,系统、完整、深入地剖析了名座椅业所处的市场环境,切实可行地提出了分步骤的发展目标,明晰了企业定位。