The tradition grew out of an editorial embarrassment in 1927 when time failed to put pilot charles lindbergh on its cover after his historic solo trans - atlantic flight . at the end of that year , the editors decided to make him man of the year to remedy the oversight 当时时代周刊因为一时疏忽没有把飞行员查尔斯林德博格那次具有历史意义的独自横跨大西洋飞行作为封面故事，于是在那一年年底，杂志编辑决定评选林德博格为年度风云人物来补偿过失。
The competitive tactics of < < commerce weekly > > depend on its unique " cover story " . its analysis and predicts of the global economy phenomenon , just as the advance of the concept " new economy " , frequently becomes the standard in the world when people discuss the financial events and economy phenomenon 《商业周刊》的竞争策略在于它的“封面故事”独一无二，对全球经济现象的分析和预测如“新经济”概念的提出，往往成为人们谈论经济事件和经济现象的世界标准。
