Finally , the article illustrates how a brand manager can use the study results to construct a confidence band for observed brand equity values 最后，本文启示品牌经理如何应用此项研究的结论来为观测到的品牌资产价值建立联结。
Thus , in addition to advertising , brand managers should consider product innovations an integral part of their strategy kit to manage brand equity 因此，除了广告之外，品牌经理应该将产品创新作为品牌管理的一个有机组成部分。
Brand name awareness , brand association , brand loyalty constitute service brand equity , which are the only way of brand marketing to effect 有些学者从具体行业的角度出发研究服务品牌的创建策略,尤以商业、饭店业等领域最为突出。
However , in spite of the two models explained above , it is important to note that there is no fixed recipe or scorecard to measure brand equity 然而，除了以上两种模型，值得注意的是对于品牌资产的评估还没有固定的处方或记分格式。
This study explores the effects of corporate resources & competence 、 product sophistication and brand image on brand equity 摘要本文系在探讨我国资讯电脑自有品牌厂商，其公司资源能力、产品特异性、品牌形象对品牌资产创造的影响情形。
Brand loyal degree , brand popularity , quality cognition degree , brand associate degree and other assets 5 part form brand equity of company 品牌忠诚度、品牌知名度、品质认知度、品牌联想度和其他资产5个部分构成了公司的品牌资产。
The financial value of brand equity flows through the model of brand loyalty , which just goes to show the interdependency between marketing and finance 品牌资产的财务价值按照品牌忠诚度的模型来计算，也是为了展示市场和财务的相互依赖。
But at present , enterprises of our country are still at primary stage of brand equity management , there are a lot of weak points in operating the tactics 但是目前，我国企业仍处于品牌资产经营的初级阶段，在操作手法上存在很多不足之处。
So chinese enterprise must through make strategic development plan promote brand equity management performance , narrow the gap with international brand 因此，中国企业必须通过制定战略发展规划提升品牌资产经营绩效，缩小与国际品牌的差距。
Product innovations have a positive impact on brand equity in the toothpaste category , which was characterized by several product innovations during the data observation window 在对数据观测的时候发现，产品创新在对牙膏的品牌资产有正向的影响。
