Defense strategy of patent for an enterprise means a tactic to break through the situation of monopoly and improve the status in competition where it is suffered from attack by other enterprises or entities or the patent of contests has hampered to its business 摘要企业防御型专利战略是指企业在市场竞争中受到其他企业或单位的专利战略进攻或者竞争对手的专利对企业经营活动构成妨碍时，采取的打破市场垄断格局、改善竞争被动地位的策略。
Find the question existing in the operation activity of enterprise in time , perceive the signal of the financial crisis early , predict financial affairs of enterprise fail , enterprise operator can take the valid measure at the bud phase that financial crisis appear 及时发现企业经营活动中存在的问题，及早察觉财务危机的信号，预测企业的财务失败，使经营者能够在财务危机出现的萌芽状态就采取有效措施、改善管理、预防失败是非常重要的。
It incarnates to the reliability of accountant information , the relativity of accountant information and the integrality of accountant information . so the accountant information reflects the management of enterprise and the other activity about enterprise and it mostly is acquitted by data 会计信息的特征主要是会计信息的真实性、相关性和完整性三方面。因此会计信息是企业经营活动以及与之相关的一切活动的综合反映，而且大部分以数据形式来表现。
Finally , this thesis constructs a com - based commercial dss , based on analysis of business activities of commercial enterprises that center on the three stages of procurement , sale and stock . in constructing such a dss , a corresponding decision - making model is built and the third - party dss model component base proposed earlier in the thesis is employed 本文最后通过对商业企业经营活动的分析，围绕商业企业商品流通中进、销、存三个环节，建立了相应的决策模型，并应用本文提出的第三方决策模型组件库的方案，构建了一个基于com的商业决策支持系统。
The utilization theories such as finance and accounting , finance , business management and market marketing etc . is involved . the proportion analysis methods such as mathematical model etc are also used . to find the risk that the enterprise exists and to give a warning to management person are the premise to carry on the crisis guard 它贯穿于企业经营活动的全过程，以企业的财务报表、经营计划及其他相关的财务资料为依据，利用财会、金融、企业管理、市场营销等理论，采用比例分析，数学模型等方法，发现企业存在的风险，并向经营者示警。
Each link in the business operation and every laborer can be regarded as an " independent " counting body in the framework of the present finance accounting in the principle of value chain . the economic activities of each link and every laborer are directly calculated as laboring contribution 可利用价值链原理，在现有财务会计基本框架下，将企业经营活动的每一个环节、每一个劳动者视为“独立”的核算主体，对每一环节、每一个人的经济活动直接单独核算计量其劳动贡献。
Logistic is a big artery of human society , which is same with the energy flow and the information flow . it includes purchase , material management , storage , allocation and transportation , and is one enterprise during the enterprise business operations . therefore , the level of the material circulation can completely reflect the composite strength and competitive capacity of an enterprise 物流和能源流、信息流一样是人类社会的大动脉，它是采购、物料管理、储存、配送等活动的整合，是企业经营活动中影响效率和效益高低的主要因素之一，因此物流水平的高低能充分反映一个企业的综合实力和竞争能力。
Developing the enterprise ' s core - competence is the key to enterprise ' s forming and keeping competition advantages long , during the enterprise ' s management , the process that create the value is critical to the enterprise strategies , the enterprise ' s core - competence is come into being by organically combining the particular abilities formed during the key processes 打造核心能力，是企业形成并长期保持竞争优势的关键，企业经营活动中能创造价值的环节是企业的关键战略环节，企业的核心能力就是通过在这些关键环节上形成的特殊能力的有机结合而形成的。
This paper is composed of four parts : in the first chapter is about new economy , and what its fortune to the market is done the frame , there also contains the concept of shipping and the development of shipping in china . second chapter was analyzed the characteristic of the shipping industry , and the opppotunity for our country ' s entrance of wto 本论文主要由以下章节构成：第一章讲述了什么是新经济，它对市场的运作架构产生了怎样的影响，并主要探讨了目前新经济下几种比较活跃的企业经营活动形式，论证了市场营销管理适时创新的必要性，以及航运业引入现代市场营销理论的重要性。
