The unbalanced development history of nations results in the historical gap of status between the developing countries and the developed ones , which further impacts the distinct goals that different nations pursue 不均衡的国家发展进程,造成绝大部分后发民族国家与发达国家之间存在一种历史性位差,各自追求的国家目标存在重大区别。
The disseminators should keep a clear sense of the mainstream culture in the difference of quality , acquire some of the elite cultural awareness in the difference of position and have a strong sense of popular culture in the difference of time 在文化质差中，传者需要保持明确的主流文化意识；在文化位差中，传者需要树立一定的精英文化意识；在文化时差中，传者则需要具备较强的大众文化意识。
Competitive positioning marketing is on the basis of the five important customer psychology factors which 《 new positioning 》 prefer , and competitive positioning marketing is new apprehension about the strategy of enterprise position . use the a nalysis method of potential difference and order difference can help us confirm the position of competitor and own , this is premise we nicely work out competitive tactic 竞争定位营销是建立在《新定位》提出的消费者五个重要心理因素基础之上的，是对企业地位战略的新理解，运用位差和序差的分析方法有助于找准自己和竞争者在竞争中所处的位置，这是准确制定竞争策略的前提。
For one thing , the apparent gap in the field of economic development amomg new and old members of asean urgers every country to use others " advantages for its own disadvantages in terms of natural resources , industry , the economic structure etc . within the region of southeast asia , a new opportunity to further the process of economically regional intergration rises 一方面，东南亚新老成员国明显的经济发展位差促使东南亚国家在东南亚区域内相互寻求资源、产业、经济结构等方面的优势互补，这为东南亚经济区域整合的进一步发展提供了新的机遇；另一方面，东南亚“南强北弱”的经济格局成为了东南亚经济区域整合难以逾越的障碍。
