In 1987 , he joined claris corporation as a founding senior manager and later held positions as vice president of sales and of worldwide marketing before becoming vice president and general manager of claris clear choice 1987年,他加盟claris公司,是公司的创始人之一,时任高级经理。后来他又先后任销售副总裁全球营销副总裁,最后升任claris clear choice的副总裁兼总经理。
The 113 - year - old company , which in four years has undergone dramatic restructuring at the cost of thousands of jobs in the face of the technology crash and economic malaise , will launch the marketing push on september 13 面对技术股崩盘和经济不振的局面，有着113年历史的飞利浦， 4年来以牺牲成千就业岗位的代价，进行了大刀阔斧的重组，公司将于9月13日发起上述全球营销活动。
Pumpkin seeds sales company mainly manages pump - kin seeds goods , " jinnangua " brand pumpkin series products and " miaolong " series roasted seeds and nuts . the group gained remarkable economic benefits for their first - class worker and staff , solid force and perfect global sales network 白瓜籽营销公司主要经营白瓜籽商品、 “金南瓜”牌南瓜系列产品以及“妙龙”系列，公司凭借一流的员工，雄厚的企业实力和完善的全球营销网络，为白瓜籽集团创造了巨大的经济效益。
Then it illustrates the epc function , strong financing ability , advanced technics and engineering technology , global sales net and procurement net , designing as main body , and other main characteristics of international engineering companies . comments on designing , procurement , construction and running services are also included . characteristics of the responsibility system of site managers , triangular management , epc whole process system management , applying bcwp principle to manage projects are analyzed and anatomised as well 其次，本文对国际型工程公司产生过程、主要特点、组织结构等进行了实证分析；对国际型工程公司所具有的epc全功能、较强的融资能力、先进的工艺技术和工程技术、全球营销网和采购网、以设计为主体等主要特点进行了论述；对国际型工程公司设计、采购、施工、开车服务进行了评述；并侧重对国际型工程公司实行项目经理负责制、矩阵式管理、 epc全过程系统管理、运用赢得值原理进行项目管理的特点进行了剖析研究。
This thesis focuses on the advertising strategies of multinational corporations in china market . it first from the angle of cross - cultural communication analyzes the characteristics of advertising of multinational corporations aligned with the global marketing strategy , and then explores the necessity , suitability and disadvantages of standardized and localized advertising strategies in china , based on which with classic advertising case studies of some famous multinational corporations , analyzes in depth how multinational corporations should choose between global standardized advertising and localized advertising or integrate both of them , and thus reach a perspective on their advertising and communication conscience and marketing concept . hopefully , this thesis will be able to provide some reference for the corporations that enter china market as well as the chinese corporations that step out of china and participate in international business , assisting them performing better in the competition 本文以跨国公司在中国市场的广告策略为研究对象，从跨文化传播的角度出发，分析跨国公司在全球营销战略指导下广告传播的特点，探讨其在中国实施标准化广告策略和本土化广告策略的理论依据以及存在的不足，并在此基础上结合著名跨国公司在华的典型广告案例，深入剖析了跨国公司在中国市场这一特定环境下如何对全球标准化广告和本土化广告进行选择和糅合的要诀，从而透视其广告传播意识和市场营销理念，以期为已经进入和即将进入中国市场的跨国公司更好地参与市场竞争提供参考依据，也为走出国门从事跨国经营的中国本土企业提供借鉴范本。
In the light of present hotel e - commerce construction status and the macro - environment of china , chapter five proposes a stage - by - stage hotel e - commerce development strategy , after the comparison of the three entry approaches to the hotel e - commerce , it points out that hotels of china should make use of the good opportunity of the national golden tour project , join the tour hotel net positively and build up their own e - commerce . this will not only improve the inside flow and management of hotels , improve the service quality and working efficiency , but also can realize a global marketing and online reservation through the destination marketing system . it will enhance the whole competition level of the chinese hotel industry 第一章导论介绍了本文的研究意义、研究视角和方法；第二章介绍了本文所研究的饭店电子商务的概念与内涵，并对国内外饭店电子商务的发展现状进行了对比，对制约我国饭店电子商务发展的原因进行了总结；第三章从经济学的角度，对电子商务的应用价值进行了理论上的提炼；第四章开始将电子商务引入饭店，首先分析了电子商务在饭店企业中的适用性，然后介绍了饭店中电子商务的技术构建，再从管理学角度对饭店应用电子商务所带来的商业模式变革及其价值进行了详细阐述；第五章针对目前我国饭店电子商务的建设现状和宏观环境，提出了分阶段发展饭内容提要店电子商务的战略，并对三种饭店电子商务介入途径进行了对比，指出应该借国家金旅工程建设的良好契机，积极加入旅游饭店网，借助现有的电子商务平台，建设饭店电子商务，不但可以改善饭店企业内部流程与经营管理，提高服务质量与工作效率，还可以通过目的地营销系统，实现全球营销与在线预订，增强中国饭店业的整体竞争水平。
Facing to the newly marketing environment and the adjusting for the international hotels brand strategy , china hotels must fuse knowledge marketing strategy , green marketing strategy , the whole world marketing strategy and so , so that they take part in competition and improve the competitive position in the world 笔者认为面对新的营销环境发展趋势和国际品牌战略调整模式，我国饭店品牌战略只有全面融合知识营销，绿色营销、全球营销战略等新时代的特征，才能顺应时代需求，才能使我国饭店的竞争引向一个高水平的品牌竞争阶段，在未来全球范围的竞争中掌握主动权。
Boosts by ) bruised increasing foreign competition , and ( betted ) battered by losses totaling more than 10 billion dollars last year , the world ' s largest automaker is ( breasing ) bracing its workers for a new round of job cuts . gm said fewer than 530 ( salary ) salaried workers at 30 u . s . locations ( that ) are immediately affected , but ( ) paul ballew , gm ' s chief of global marketing , said the layoffs could run into ( ) the thousands before the end of the year 随着国外竞争的加剧和去年总损失超过100亿美圆的打击,世界最大汽车制造商正在以新一轮的裁员支撑它的雇员.通用汽车有关人士说,在美国30个点的领薪水的少于530工人立即受到影响,但是通用汽车的全球营销部主管说,在今年年底以前,裁员数将达到数千
Prior to his current position , jon held numerous positions at ibm , including most recently vice president of business development and sales for ibms pervasive computing division , and director of integrated solutions and linux marketing for ibms software solutions division with worldwide marketing responsibility for ibms cross - platform software strategy 在此之前， jon在ibm担任过很多职务，包括最近担任的ibm普及计算部门负责业务发展和销售的副总裁，软件解决方案部门负责ibm跨平台软件战略的全球营销的集成解决方案和linux市场营销主管。
