双重特性

• This essay focuses on the management of chinese newspaper - group , by a brief review on the history of the newspaper industry , discusses the characteristics of the newspaper market : the products market and the intellectual market . it also discusses the characteristics of two - times - sales in newspaper market
  本论文以中国报业集团的经营模式为研究对象，通过对报业经济形成历史的回顾，讨论了报业市场具有有形和无形市场的双重特性，报纸产品具有两次销售的特性以及报业生产和经营具有的特性：报业经营重要的是无形资产。