And now in our country a newspaper is seldom regarded as a kind of product brand to run and cultivate . or brand consciousness is not very clear . however layout and column of newspapers are regarded brand to run and cultivate in the same way , the latter is a little less 并且，我国现在把一张报纸真正当作产品进行品牌来经营和培育的还很少，或者品牌意识不很明确，而把报纸的版面和栏目同样当作品牌进行培育经营的，就更少了。
In the new century , we increase the technology investment , improve the brand conscio - usness , establish the produce base , import advanced equipment and talents , perfect the internal professional departments and quality testing system , in order to satisfied the customer and win the market 进入21世纪，公司加大科技投入、提高品牌意识，斥资建设生产基地、引进先进设备和人才，完善内部专业机构设置和质量检测体系，为赢得客户、占领市场打下坚实的基础。
Out motto is customers are gold and we must provide best service . as the market is becoming more and more developing , we shall pay more attention to enterprise image , improve quality , better after - service and emphasize brand concept . at the same time , we , ll develop superior products in mediocre price so as to meet the requirements of the market 在产品越来越同质化的今天，我们将注重企业形象，升华产品质量，优化售后服务，强化品牌意识，开发研制优质、价格合理的产品来满足更广阔的的市场需求。
According to detailed investigation on the adjustment of the structure of products and condition of management that all the data come from a typical case named chongqing ketai company in the latest three years , the writer analyses the serious problems that arise from the duration of the adjustment on the structure of products . first , ketai company lacks the modem management and distribution conception , all the goods it owns are short of escutcheon , second , the company are in great need of nuclear technology and products that are opened out by its own efforts 本文以中国近年来发展迅速的高新技术企业所面临的发展问题为背景，通过对一个典型案例? ?重庆科泰公司近三年的产品结构调整情况和经营情况的调查，结合该公司所处的行业背景、经济环境及公司自身的实际情况，全面分析了科泰公司在产品结构调整中出现的重大问题：第一，落后的营销观念，缺乏品牌意识。
Based on the “ serving the customer and establishing the brand concept ” operating philosophy and the business spirit of continuous exploitation and innovation , our company will sincerely provide our customer with the quality products and express and considerate services at the price with the market competitiveness , and we are sincerely expecting to join hands with elites in various communities , to create our glorious future together 公司本着“为客户服务、树品牌意识”的经营理念与不断开拓创新的敬业精神，竭诚为客户提供具有市场竞争力价格的优质产品和快捷完善的服务，真诚的期待与各界豪杰携手共进，共创辉煌。
For a long time , we will adhere to " with good faith to live , with principle to do things , with innovation to strongger , with speed to win " entrepreneurial spirit and a strong sense of brand introducing , assimilation of international advanced technology , in strict accordance with international standards , solid technical strength and superior product performance , improve services of the future , and has won the trust of customers 长期以来，我公司坚持“以诚信为人、以原则处事、以创新求强、以速度取胜”的企业精神和强烈的品牌意识，引进、消化、吸收国际先进技术，严格按照国际化标准，以雄厚的技术实力、卓越的产品性能、完善的今后服务，赢得了广大客户的信赖。
