According to the macro - economics environment of sunflower production of inner mongolia in the future , this paper put forward the policy suggestion as follows : raise the breeding research level of sunflower ; enhance research on pest control and disease management ; increase the investment on science and technology department ; construct the standard production base ; support the development of processing enterprises to play their leading roles ; fasten circulating system construction 并且根据内蒙古向日葵生产所面临的宏观经济环境,提出了内蒙古向日葵生产的发展对策。以向日葵育种研究为突破口,加强病虫害防治和综合配套栽培技术研究,加大对科技部门的资金投入,建设向日葵标准化生产基地,扶持向日葵加工企业发展,加强其带动作用并加快流通体系建设,这是内蒙古向日葵业进一步发展的必然选择。
The thesis firstly aned to analyze the extemaj environmcll of the auo part indusny in chongqing from the aspects of foreign auto part industry development trend , macro econondc environment , state industry policies , domestic at pan industry developmen statlls , effect of the accession to wto , market and domestic auo part industry development trend . the efe matrix was used in evaluaing the extemal envirorunent 本文先从国外汽车零部件工业的发展趋势、宏观经济环境、国家产业政策、国内汽车零部件工业的发展现状、入世对我国汽车零部件工业的影响、市场、国内汽车零部件行业的发展趋势几方面分析了发展重庆市汽车零部件的外部环境，并运用外部因素评价矩阵( efe )对外部环境进行评价。
The word strategy we often use today was firstly applied in military terms . when the concept of strategy was introduced into the theory of business administration , a new notion came into being , i . e . business strategic management . the phrase strategic management was firstly put forward by an american scholar mr . ansoff , which the meaning of is : in order to ensure a company can persistently exist and perform and continuously develop its high - level executives conducts the long - term fundamental design and directing guidance regarding to the company ’ s all activities as a whole 本文将从五个方面对如何实现吉林省邮政持续发展进行深入探讨:第一,介绍企业发展现状,概述相关理论,提出本文的研究目的和思路;第二,从宏观经济环境、政策环境、市场环境三方面分析吉林邮政面临的外部环境;第三,重点就支撑企业发展的网络、财务和业务现状进行研究,并采用swot分析方法对企业面临的机会和威胁、优势与劣势进行综合分析;第四,在前两章分析的基础上,提出吉林省邮政企业发展的目标定位和战略选择;最后,在企业总体战略的指导下,具体提出业务组合、网络优化、企业文化建设等三项实施策略,以确保战略目标的实现。
Part iii the paper studies the macroscopically economical environment and analyzes the advantage of superseded industry development . the author uses the related theories of industry transition to put forward the multimode of superseded industry development , construct the dominant industry system of superseded industry and organize the regional space of daqing 第三部分,通过环境扫描,对大庆市发展接续产业的宏观经济环境进行了研究,分析了当前发展接续产业的优势条件,运用产业转型的相关理论,提出了大庆市发展接续产业的多元模式、构建了接续产业的主导产业体系并进行了地域空间组织。
The third chapter analyses and evaluates china present macroscopic finance risk by using statistical data from 1993 to 2001 , which draws conclusions rfirstly , macroscopic economy environment is in the safe intervals ; secondly , bank default risk is the main risk ; thirdly , there is foam economy and national debt risk in china in some degree , fourthly , there is not institutional base for forming foreign capital risk . in the end , the author analyses the speciality of forming macroscopic finance risk 再次，利用1993年至2001年的相关统计数据，对我国近段时期的宏观金融风险进行了总体分析和评价，得出了如下结论：宏观经济环境在安全区间运行、银行坏账和国债风险是我国目前主要的金融风险、具有一定程度的泡沫经济风险、外资风险不具备制度基础。并且从产权制度、金融体系的结构性矛盾、证券市场的运行机制和国有资产管理制度缺陷四个方面分析了我国宏观金融风险形成的特殊性。
The dissertation includes two parts , and the first part particularly describes the real marketing case of xingyi - sun forest invested by chengdu xinyi investment corporation in huayang . and it mainly focuses on the real data and information produced in the process of marketing , such as macro economic environment , policy and planning , the degree of industrial development , the region analysis and comparison , the self - condition of corporation , the competition environment , the consumer demand and purchase behavior etc . the second part chiefly uses the principles of marketing management and strategy management in the courses of mba to systematically analyze the case . and it also summarizes the contribution and shortcoming of marketing in the path of realizing the aim of corporation 第一部分，采用写实的手法，详细描述了成都心怡投资公司在华阳“心怡?阳光森林”项目中的营销实例，提供了该公司在营销过程中面临的真实数据与资料，包括宏观经济环境、政策与规划、行业发展程度、区域分析与对比、开发商的自身条件、竞争环境、消费者需求与购买行为等，并介绍了该公司针对这些条件进行的营销具体运作过程；第二部分，运用mba课程所学的“市场营销管理”以及“战略管理”的相关理论，对案例进行了系统分析，总结出了该公司通过营销活动为实现企业目标所作出的贡献以及工作中的不足之处。
Part i : in the market - oriented course of interest rate of countries all over the world , interest rate change trend and macroeconomy environment , financial market environment , developed degree of market mechanism of various countries demonstrate greater inherent dependence , which is a common regularity characteristic 第一部分：世界各国利率市场化过程中，利率变动趋势与各国的宏观经济环境、金融市场环境、市场机制发达程度表现出较大的内在相关性，这是一个共同的规律性特点。
It analyzes the opportunities in the aspects of macro - economic environment , national industry policy , substitutes and entry into wto . it also analyzes the threats in the aspects of relatively hysteretic development of backward related industry , ineffective barrier of entry & exit in some extent , increasingly strict requirement of environment protection . then , it analyzes the strengths in the aspects of human resource , relative international competence of some representative companies , faster development of technology industrialization , improved integrated recovery and relative advantages of capital and cost 从宏观经济环境、国家产业政策、替代品以及加入wto等四个方面进行了机会分析；从后向关联产业的发展严重滞后、行业的进入与退出壁垒一定程度失效、环境保护要求的日益提高等几个方面分析了我国铅锌冶炼行业发展所面临的威胁；从人力资源、代表性企业具有一定的国际竞争能力、技术产业化进程加快、综合回收水平提高、资源成本的比较优势等方面分析了行业所具有的优势。
At present , the main problem of soe are great loss incurred in the enterprise , high liabilities rate , heavy burden on the enterprise , and lack of competitive power , etc . the course of these problems is that there are still sharp conflicts and contradiction between the market economic environment , the inner - firm governance mechanism within the soe and the macroeconomic system . these conflicts and contradiction are between the traditional property right structure and market economy 当前，国有企业存在的主要问题是，企业亏损严重、国有资产负债率过高、企业负担沉重，企业缺乏竞争力等。形成这些问题的重要原因在于我国宏观经济环境和国有企业内部治理机制同市场经济体制还存在尖锐的矛盾和冲突。这种矛盾和冲突又是由原有改革的缺陷和国有企业传统产权结构与市场经济的矛盾造成的。
Considering company developing trend and macro - economic environment together , by the calculating of asset value , profit ability value and growing up value , the decision making is mainly based on the balance sheet . secondly , " vit " always takes reality as its basis . it is more practical and more rational when analyze the expecting profit , the future cash flow or judge the value of a invested company 价值投资理论与“现代投资理论”的区别在于：首先， “现代投资理论”将大量复杂的预测技术和数学公式引入对投资资产的定价过程，而价值投资理论却从资产负债表出发，结合公司发展趋势和宏观经济环境等因素，通过对资产价值、盈利能力价值和成长性价值的计算来做出投资决策；其次，价值投资理论始终以现实为基础，在分析处理预期收益和未来现金流时更实际、更理性地判断被投资公司的价值。
