Thus the marketing style should transfer to customerization which focuses on the customer from the old style which focuses on the enterprise 从我国建筑市场出发，对定制营销理念构建建筑业大集团战略供应链的付诸实施提出了具体建议。
Because the customers " demands are quite discrete , mass customized marketing becomes a more complicated system ; it pays more attention on speed and added value 因为大规模定制营销面对的是大量个性化的顾客、个性化的产品，大规模定制营销体系与传统营销体系更加复杂。
The structure of this article is as follows : chapter 1 gives a brief view of mass customized marketing and points out mass customized marketing is a vigorous type of marketing in the 21st century 各章内容如下：第1章分析了大规模定制营销的内涵、必要性、优缺点以及大规模定制营销的理论与实践现状。
This paper explains the concept and rationale of customerization , and analyzes it ' s meaning and feasibility . finally the essay particularizes five measures for libraries to actualize it effectively 阐述了定制营销的概念及理论基础,分析了图书馆实施定制营销的意义及可行性,并提出了图书馆有效实施定制营销的五项措施。
After that , according the situation of lc , some tactics of custom marketing is put forward , and the guarantee action is pointed out from the organizational , technological , and financial aspects 在此基础上,得出lc公司实行定制营销的必然性。然后,根据lc公司目前情况,提出了定制营销的策略,指明了组织、技术、资金等方面的保证措施。
The 4ps tactic ( price promotion place . product ) , order process system , after - sale service system and sales logistics in mass customized marketing will be greatly changed compared with those in traditional marketing 本文旨在从大规模定制营销中4p策略、订单流程再造、服务体系、销售物流等几个方面研究大规模定制营销的特点和运作模式。
Chapter 2 discuss the 4ps tactics of mass customized marketing . chapter . 3 introduces the order system which is quite important for mass customized marketing and brings up a reengineered order process system 第2章研究了大规模定制营销的4p策略，突出了大规模定制营销在4p策略中的特点。第3章指出了大规模定制营销中定单处理的重要性和复杂性。
Made a discussion on the development of marketing mode , and elaborates the establishment and advantage of mass customized marketing and discussed the change of marketing combination tactics in the mass customized marketing mode 然后从营销模式演变的角度分析了大规模定制营销的产生与优势,以及在大规模定制营销模式下营销组合策略的转变。
The conclusion of this article is that if we want to establish mass customized marketing system successfully , we should cut off the non - valued processes and re - engineering the old processes in traditional marketing system 本论文得出总的结论是大规模定制营销必须摒弃传统营销中许多非增值过程，对传统营销模式进行彻底的再造，形成基于速度、价值，面向个性客户的营销体系。
With the development of social sciences and flourishing of economy , market demand will become more and more individual and different day by day , the mass customized marketing will become enterprises ’ competition strategy to adapt the tendency in 21 century 随着社会科学的不断进步和经济的日益发展,消费需求个性化,差异化趋势日益显著,适应这种市场变化趋势的大规模定制营销便成为21世纪企业竞争的战略思维。
