客户忠诚

• According to the successful experience of hilton , grasping the clients ' consumption psychology , emphasizing to foster clients ' loyalty and providing the service to satisfy the clients ' individual necessaries , are the key to increase the quota of sale of the hotel
  根据希尔顿酒店的成功经验，正确把握客户消费心理，重视培养客户忠诚度并提供满足客户个性化需求的服务，才是增加酒店销售额的关键。
• To earn the loyalty of target customers and therefore competitive advantage and long - term profits , firms need to construct the support competence of customer relationship management ( crm ) , develop and maintain interactive customer relationship strategically
  为此，企业需从战略高度对客户关系进行管理，构建与培育客户关系管理的支撑体系，使目标客户忠诚于企业，从而赢得竞争优势和长期利润。
• Research routine of decreasing customer churn is to provide customized service , or analyze customers " satisfaction and loyalty . the effectiveness of these methods is hard to be verified . furthermore , they could not solve the problem essentially
  目前国内外对流失控制的研究一般是采取提供个性化服务、进行客户满意度和客户忠诚度分析的方法，这些方法的有效性很难验证，而且不能从根本上解决问题。
• After the definition of crm in chapter 3 and discussed the characteristic of ecrm introduced briefly , an in - depth study of the differences and relations is made through comparing the conception and features of customer satisfaction with those of customer loyalty
  本文从crm的定义入手，简要分析了电子商务网站的crm的特点，比较了客户满意度和客户忠诚度之间的区别联系，并简单介绍了电子商务网站的crm模块。
• Under the uncertain situations of market environment , customer requirement and enterprise competence , the policies of customer relationship segmentation and customer loyalty based on the customer value are not always available , which has been emphasized by the current crm theories
  目前的crm理论所强调的基于价值的客户细分和客户忠诚培养的策略，在不确定的市场环境、客户需求和企业能力的条件下不一定有效。
• A short term strategy has been suggested to refine the operating environment for implementation of the long term strategic plan , which will lead to an integrated business partner relationship . mart - key will ultimately develop customer loyalty and avoid destructive price competition
  最，本文尝试在前面的分析基础上提出短期策略，改善内部运作环境，再以长期策略与客户建立伴关系，来维系客户忠诚度以避免恶性的价格竞争。
• This thesis analyzes current competition environment and development actuality of changchun unicom data business and points out under this environment changhcun unicom data department has to consider how to innovate new service mode and how to improve communication ability with customers
  本文以长春联通公司数据部为研究对象,在综合分析长春联通公司数据业务所处的竞争环境和发展现状基础上,以客户价值、客户忠诚度、客户关系强度相结合进行了客户细分。
• It appears that local banks suffered both lost revenues , as the interlopers stole their fees and interest on loans , and also higher costs , as they offered higher deposit rates or spent more on advertising or service to keep hold of their customers
  目前看来本地银行正承受着双重煎熬，一方面是承受的损失，因为竞争者瓜分了他们的收益和贷款份额；另一方面是高成本，因为他们要负担更高的存款利率，需要加大在广告上的投入，或者是为了保持客户忠诚度而加强服务。
• Proposes " take the customer as the center " , begins from the customer value analysis , implements crm , enhances the customer degree of satisfaction , the loyalty , and the rate of retaining . though this method , improves all kinds of bw sub - branch , the product marketing flow , the personnel establishes , the physical layout , and so on . finally through later period tracks , obtains the crm implementation will be the vital role to the bank achievement promotion
  在本文的研究过程中,运用了crm理论,提出细分银行客户群的重要性;找出了客户满意、客户忠诚以及相关性,并应用该原理分析得出银行客户满意、客户忠诚对于银行业绩的关键作用;运用调查问卷,结合实地调研的方法,发现了工行bw支行个人理财金融服务存在的问题,提出了工行bw支行提升核心竞争得有效措施。