This text has three most content mainly : first , has analysed edible oil marketing current situation and development trend and macroscopical environment , have pointed out that the edible oil inner wrapping are the edible oil development trend , the market has a bright future ; the second is in analysing enterprise ' s advantage , inferior position , chance , threatenning and market main body , enterprise " s goal foundation conscientiously , have confirmed that the goal market is the rapeseed oil market and flavor oil market , the salad oil was fought for unexpectedly fiercely in market , it is the fund and technology - intensive industry , is not fit for company " s development strategy ; third , use 4p theory , the products , price , channel , promoting tactics , etc . respect and have been explained concretly of the edible oil of " old kitchen " , have made the more perfect scheme 本文主要有三大部分内容：第一，分析了食用油市场营销现状和发展趋势及宏观环境，指出了食用油小包装化是食用油发展趋势，市场前景广阔；第二在认真分析企业优势、劣势、机会、威胁和市场主体、企业目标基础上，确定了目标市场就是菜籽油市场和风味油市场，色拉油市场竞争激烈，是资金和技术密集型产业，不适合公司发展战略；第三，运用4p理论，对“老厨房”食用油的产品、价格、渠道、促销策略等方面进行了具体阐述，制定了较完善的方案。
All our sugar came in little packets spirited out of restaurants in deep coat pockets , as did our jams , jellies , crackers ( oyster and saltine ) , tartar sauces , some of our ketchup and butter , all of our napkins , and a very occasional ashtray ; anything that came with a restaurant table really 我们所有的食糖都是小包装的，是藏在深深的大衣口袋里，从餐馆里顺手牵羊带出来的，而我们的果酱、果冻、克力架饼干（耗油和苏打味） 、鞑靼酱、一部分的番茄酱和黄油、所有的餐巾纸、一个非常机缘下拿到的烟灰缸；所有确确实实可以从餐馆桌子上得到的东西。
