The main contents of this dissertation are as follows : 1 . from the breakthrough of strengths and weakness of mssse , the dissertation draws a conclusion that mssse must introduce unconventional organization mode and reveals a conception on sa implemented by them . then , the causes of forming mssse sa ( msssesa ) from the view of inside , outside and theory , whereby ahp model is designed to analyze adaptability between sa mode and mssse , and testifies sa is a right mode promoting mssse 在这样的背景之下，作者凭借对广西软件业的实地调研，结合理论分析，生成这篇研究论文，其主要内容如下：本研究中小软件企业的优势与劣势分析入手，提出中小软件企业必须采用非常规组织模式实现战略目标，于是提出了中小软件企业实施战略联盟构想，接着从内部、外部及理论上解释中小软件企业实施战略联盟的动因，在此基础上，设计了战略联盟模式对于中小软件企业适应性的ahp模型，验证了战略联盟是一种适合中小软件企业发展的战略组织模式。
Through the learning and studying in the capability maturity model , and also based on the capacity standard of cmm2 , this paper proposes a set of model for software processing improvement ( simplified software process improvement , sspi ) , which improved and epurated the key processing areas in cmm2 本论文通过对软件成熟度模型的学习和研究，以中小软件企业实际开发过程为基础，对cmm2级的关键过程域进行裁剪和提炼，针对中小型企业项目开发过程存在的问题，提出一套适合我国中小型软件企业特点的过程改进模型? ? sspi模型。
In the chapter 1 , narrate the purpose and meaning of the subject , and the content studied ; in the chapter 2 , recommend the development course of the whole software methods ; in the chapter 3 , recommend uml ( unified modeling language ) ; in the chapter 4 , recommend rational unified process ( rup ) ; in the chapter 5 , using uml and rup modeling a example ( declare dutiable goods in web ) , probe and innovate in the concrete course to choose use case , create sequence diagram , class diagram , etc . and proposed one method that is relatively suitable for small and medium - sized software project with uml , ; in the chapter 6 , summarized the practicability of this method and the developments and prospects of uml in future ; last , express that thanks to people that supported me 本文在第一章叙述选取此课题的目的、意义和所要研究的内容；在第二章介绍整个软件开发方法的发展历程；在第三章介绍uml统一建模语言；在第四章介绍rational统一过程( rup ) ；在第五章，结合uml和rup分析一下案例(基于web报税系统) ，在用例的选取、序列图和类图的生成等方面进行了探讨，有所创新，提出了一种比较适合中小软件项目的uml建模过程；在第六章总结了所解决问题和提出的建模过程的特点和不足及对uml的未来前景的展望。最后，对给与我支持的人们表示致谢。
Nowadays , owing to its " high science and technology , the software enterprises pay great attention to the products developing and the technology innovating , on the contrary , ignore the marketing . because of this , there are few enterprises , especially , the middle or small scale enterprises , which establish the scientific marketing strategy for itself in the software industry , the case causes the facts that the marketing targets are not clear , and the enterprise ' s marketing campaign is of disorder and blindness in those enterprises 目前，软件企业由于其产品的科技含量高，产品开发、技术创新在企业经营中占有绝对地位，一般重技术轻营销；特别是中小软件企业，更由于规模、财力和意识的限制，研究制定了适合自身发展的市场营销战略的企业甚少，造成这些企业市场营销目标不明确，市场营销活动的开展也显得盲目和无序。
Firstly , the allocation formula of two players and many players are given out with nash bargaining model . secondly , based on analyzing communication process model , sa internal information communication model is designed and a sa information system based on browser / server mechanism is brought forward . thirdly , trust game is analyzed by dint of " prisoners " dilemma " model and terms and premises , resulting in the breakthrough of nash equilibrium , are described , then , the relation between trust and relationship rent is revealed , whereby the focus of trust management is such a mechanism as promotes trust 从可能导致中小软件企业战略联盟失败的因素分析入手，选取分配、沟通、信任三个关键要素进行分析：用博弈论中的纳什讨价还价模型导出了两人和多人利益分配的满意公式；在分析沟通过程模式的基础上，设计了联盟内部信息沟通模型，并构造出基于b s的联盟信息系统模型图；利用“囚徙博弈”模型分析联盟间信任博弈，得出战略联盟中博弈双方可突破纳什均衡的前提与条件，接着分析了信任作为关系性租金产生源泉对联盟利益的影响，进而提出信任管理重点在信任管理的产生机制上。
