The industrial and commercial bank of china complies with the current situation , positively develops personal financial service , and exerts it to make the center facing the high end customer . this will be advantageous on the product difference the marketing of icbc , and will promote the core competitive power 中国工商银行顺应时势,积极发展个人理财业务特别是面向高端客户的理财中心,这将有利于中国工商银行进行产品的差异化营销,抢占个人理财业务高端市场,进一步提升核心竞争力。
Therefore , this article analyzes the marketing strategy of china southern air holding company as follows : 1 . it analyzes in detail five competence forces in the industry of air transport based on the porter competence theory . the purpose is to emphasize the importance of cost leadership and differential marketing in the future 因此，本文着重从以下几个方面对中国南方集团的营销战略进行了分析：一、运用波特竞争理论，对航空运输行业中的五种竞争力量进行了详细的分析，目的在于强调成本领先和差异化营销在今后竞争策略中的作用。
According to marketing segmentation theory and positional theory , the paper considers the corporation ’ s ability and resource and chooses the professional hybridized pig culturist and scattered hybridized pig culturist . after making a market research and gaining the data and using the joint - analytical method of orthogonal design method to calculate the product preference of market culturist , then comparing the market position of competitor , the paper ensures kangda corporation ’ s product position to supply the differential marketing strategy 在此分析基础上,本文根据市场细分和定位理论,结合公司的能力和资源,评估和选择了土杂猪专业户和土杂猪散户这两个具有发展潜力的细分市场,并根据市场调查获得的数据,采用基于正交设计的联合分析法分别获得了目标市场养殖户购买偏好,结合竞争对手的市场定位,确定了公司市场定位,为后续的差异化营销策略制定提供支撑。
So , the paper uses porter ’ s “ five power ” model to find the feasibility of differential marketing strategy from supplier , customer , culturist and competitor , finding that feed industry has a good future , the demand of culturist appears new characteristics and other competitor can not find their position , upwards suppling the chance and the market guide for corporation adjusting his marketing strategy 基于上述问题,本文引用波特“五力竞争”模型,从行业视角观测供应商、经销商、养殖户和竞争对手,寻找公司制定差异化营销策略的必要性和可行性。分析发现饲料工业具有良好发展前景、养殖户需求出现新的特征、竞争对手存在定位不准等情况,这为公司调整营销策略提供了市场向导和机会。
Moreover , from that this year march beginning , three stars china investment the company beginning continuously integrate the chinese business , and the beginning is regarding customer as the center " replace , have the market analyst to think , and the three stars is in the chinese adjustment of strategy market should the quilt reading is a bad alienation with concentrate the strategy , and enter and the localization s trace will more and more obvious , comprehension chinese market degree too more and more high 另外，从今年3月开始，三星中国投资公司开始陆续整合中国业务，开始“以顾客为中心”的营销变革，有市场分析专家认为，三星在中国市场策略的调整应该被解读为差异化营销和集中策略，进而本土化的痕迹将越来越明显，对中国市场的理解程度也越来越高。
Enterprises suffering from " real estate marketing myopia " have four evident features , such as attaching importance to the late selling instead of the early tactics of market location , neglecting the analysis of target customers while hankering after concept profiteering , trusting only " the planning masters " and ignoring the differential marketing of building sites , and marketing real estate only by experiences but neglecting scientific decisions 患有“房地产营销近视症”的企业具有四个明显的特征：重视后期销售，不重视前期的市场定位策略；忽视对目标客户的分析，而热衷于概念炒作；偏信“策划大师”的策划，不重视楼盘差异化营销；房地产营销只凭经验，忽视科学决策。
