平安保险公司

• In october 1999 , the pingan insurance company of china firstly released the investment connected insurance in shanghai to meet the needs of some insurance customers " individual investments
  1999年10月，为满足部分保险客户个人理财的需求，中国平安保险公司在上海推出我国第一个投资连接保险- - -平安世纪理财投资连接保险（简称世纪理财） 。
• This paper ' s author , as an employee in ping ' an insurance company , owns some valuable questions . and i will keep the characters of utility and innovation , do some valuable exploration for our country ' s insurance enterprise
  本文笔者身处于我国保险业中的一个具有代表性的平安保险公司，业内在人力资源管理的过程中所出现的一些问题也具有代表性，笔者力争在行文过程中保持实用和创新的特色，为我国的保险事业发展做出一些有价值的探索。
• Take the ping ' an insurance company of china for example , the marketing strategy of the ping ' an insurance company should be otherness strategy . the ping ' an insurance company lacks the product of the third level , and the service of insurance in rural areas is one of the third - level products
  以平安保险公司为例来说，平安保险公司的营销战略应是差异化战略，平安公司缺少第三层面的产品，农村保险服务是可供选择的第三层面产品之一。
• The china safe insurance company kong zi and newton ' s picture compoundplacement in company ' s direction hall , company ' s enterprise culturedeep deeply gets " melts china and the west most outstandingtraditional culture " to a body brand mark , is the enterprise cultureconstruction successful model
  中国平安保险公司把孔子与牛顿的像并列安置在公司的督导厅,公司的企业文化深深打上“融中国和西方最优秀的传统文化”于一体的烙印,是企业文化建设的成功典范。
• As the no . 2 giant in insurance industry , ping an insurance company has been facing much more opportunities and challenges involving changing environment , so it is crucial for it to decide how to transform its development strategies in order to keep the current position and make more progress in this area full of fierce competition
  作为国内保险业第二大巨头的平安保险公司在新环境下面临着许多机会和挑战，如何转变发展战略以保持其在中国保险市场的领先地位并取得更大成功，是该公司亟待解决的重要问题。
• I will proceed from the actual condition of the life insurance marketing in china to research with the theoretical tool . firstly , i will research into the marketing environment according to the life cycle theory of the calling , the theory of the market structure and the tactics of competition
  首先根据行业生命周期理论、市场结构及竞争策略理论对营销环境进行分析；之后，利用营销策略组合理论对我国寿险企业的营销策略进行分析；最后，以平安保险公司为例进行实战分析。
• Part 3 , the internal factors in ping an insurance company were discussed from resource , capacity and corporate culture , then the author proceeded analysis on its enterprise value chain , and remarked on the critical internal factors part 4 , came up with diversification , internationalization and differentiation strategy for ping an insurance company under new environment , which were based on its corporate goal and internal - external , as well as swot analysis , finally brief description was given for each strategy
  第三部分，从资源、能力、企业文化三方面分析了平安保险公司的内部因素，通过企业价值链分析公司的优劣势，并对关键内部因素进行了评价。第四部分，在确定平安保险公司的发展目标基础上结合内外部因素分析进行swot分析，提出新环境下平安保险公司多元化、国际化的发展战略和差异化竞争战略，还对各个战略进行了简要描述。
• Heyi series electric appliance products have novel design and beautiful appearance . each product is produced strictly according to iec and national standard in the mode of iso9001 quality system authentication , china compulsory product certification and ce authentication , and is tested and insured by china ping an insurance co . , ltd . besides , our product has been named as satisfying goods for consumer : presently , the sales network is developing in the mode of regional franchised management
  本公司生产的和义牌电器系列产品,结构设计新颖,外型典雅美观,所有产品均在iso9001质量体系认证,中国国家强质性产品认证, ce欧共体认证模式下,严格按照国际标准和国家标准生产，检测并由中国平安保险公司责任承保，荣获消费者满意商品称号,在同行业率先采用区域特许经营的模式目前销售网络正在拓展中,目前加盟者热情高涨形势喜人
• The framework of this article is based on comprehensive strategy management model , and the author collected much material and data on chinese macro - environment and insurance industry , then proceeded systematic summary and statistic analysis , carried out analysis on industry structure and industry competition state with porter ' s theory of competition strategy , then analyzed the external , internal and competition state of ping an insurance company with efe , ife and cpm tool respectively . the author also adopted the method of swot comprehensive analysis , and produced operational analysis combined with theories and methods of service management , crm , sales & marketing , human resource management , industry organization structure and corporate culture
  本研究以综合战略管理模型为基本分析框架，收集了我国宏观环境及保险业的大量资料和数据进行概括总结和统计分析，运用波特的竞争战略理论进行产业结构分析，分别用efe 、 ife 、 cpm矩阵对平安保险公司的外部因素、内部因素、竞争态势进行分析，采用了swot综合分析法进行战略选择，并广泛结合服务管理、市场营销、人力资源管理、产业组织结构、企业文化等多学科理论和方法对平安保险公司的应对战略的具体实施进行探讨。
• Part 5 , produced detailed analysis on its corresponding strategy , and discussed the way of diversification , its critical points , the mode of internationalization , as well as the means of internationalization about product , human resource and capital , also the critical points and internal condition for differentiation were referred
  第五部分，对平安保险公司的应对战略的具体实施进行分析，探讨了多元化战略的途径、实施要点，国际化的模式以及产品、人才、资本的国际化方式，以及差异化战略的实施重点和内在条件等。