With the sharply competition in international market , the enterprises in china choose m & a to expand and enter the international market . in view of the cases about m & a in china and oversea , however , the successful enterprises in m & a are not more than 15 % of these . the reasons of leading to failure in m & a are no good integration , especially in culture , to lost customers , to lost key staffs , so efficient integration must be considered before to choose the target enterprises , then manager need to evaluate the target enterprises , to help to choose the target enterprises at the beginning of m & a , and not lead to hard in the integration and decrease of value for not selecting the target enterprises 随着国际市场的竞争日趋激烈,我国企业相继采用并购的方式进行扩张,进入国际市场,然而,纵观国内外的并购案例,真正成功的案例不超过15 % ,导致并购失败的原因绝大多数存在于整合不利或整合无效,其中由于文化冲突、员工流失、客户流失等最为突出,因此在进行目标企业选择时就应该考虑是否能有效整合的相关事项,并进行评估,方便并购初期对目标企业的取舍,不至于造成目标企业选择不当而导致的整合困难和价值减少。
