When you see the service as one kind products of enterprise , it is necessary to be studied how this intangible products to be managed and ran , how it follows customer - guild to set up service marketing strategy and what factors are key succeed points for service product 当前，随着市场竞争的加剧，服务的重要性日益突出，把服务作为企业的一种“产品” ，有必要研究这种无形产品的管理、运行、顾客导向的营销策略和营销成功要素。
In this paper , two typical waterfront landscape projects in distinguishing locations are given as examples to detail these key points of the paper , one is the suzhou city moat landscape design project and another one is the jinji lake landscape design project 本文系统综述了滨水地区开发的动力、成功要素及规划原则，并把这些理论运用到实例中去，具体分析了苏州市两个不同区位的滨水景观：环护城河滨水景观设计及金鸡湖滨水景观设计。
This article carries on the introduction on the following three aspects : the analysis of the cost construct and budgets of changyu highway construction project , the project cost management of changyu highway construction , the analysis of the successful factors project cost management of the changyu highway construction 其次,在第二、三、四部分分别从长余高速公路施工项目成本构成分析与预算、长余高速公路施工项目成本管理、长余高速公路施工项目成本管理成功要素分析三个方面进行介绍。
The compound project developed fast recently , but the research about the compound project - operating mode is less . under this background , the writer studies the operation mechanism , process , success factors , risk . . . etc . of the compound project operating mode in the foundation of studying public - benefit project and the real estate project operation mode respectively 在这样的背景下,本文在分别研究公益项目及房地产项目运作模式的基础上,对公益项目与房地产项目相结合的复合项目运作模式从运作流程、机理、成功要素、风险等方面进行了研究,得出了这种运作模式在目前的市场形势下是可行的,但在运作中存在风险。
The 3rd chapter of this dissertation analysis and expand how to build up the four parts : logistic trip identification system , vehicle operating management system , logistic edi , information system with high effective and large coverage ; key factors in the construction process ; the principle that logistic enterprise should adhere to when construct management information system ; the 3rd - party - logistics markets structure and success key factors . thereby come to the conclusion of the whole dissertation 本文第三章就如何建立高效率，高覆盖的物流网络、物流企业的基础信息系统的四个组成部份即：物流条形码系统、车辆运行管理系统、物流edi 、控制中心的建设过程中的要点以及物流企业建立管理信息系统所应遵循的原则以及第三方物流市场的结构及成功要素进行了分析及论述。
Threat that the external environment condition of one company faces are confirmed , and appraised with the outside element of ( efe ) matrix . use the method that experts gave a mark to discern the key successful element of the textile industry at the same time . on the other hand , through using potter ' s value chain to analyse the main activity and the assisting activity 论文一方面通过pest分析和波特的五种竞争力量模型对天一公司所处的宏观环境、行业环境以及行业的发展状况及趋势进行了分析，在此基础上确定了天一公司外部环境所面临的机会和威胁，并对机会和威胁运用外部要素评价( efe )矩阵进行了评价，同时运用专家打分的方法识别了纺织行业的关键成功要素；另一方面，通过运用波特的价值链分析，对天一公司的主要活动和辅助活动进行了分析。
Clp power , nokia , watsons water , cle de peau beaute and marathon sports . the objective of the symposium is to share the successful branding strategies of different industries and at different stages in their product life cycle with local university students and marketing professionals 除了富城集团之外，出席的主讲机构并包括中华电力诺基亚屈臣氏蒸馏水cle de peau beaute及马拉松体育用品等;目的是与本地大学生及在职的专业市务人员分享不同行业不同产品生命周期的品牌策略及其成功要素。
In the process to create and pass to the key account value , it is necessary to grasp the success factors for the kam which includes common interest , communication , commitment , credibility , compromise , collaboration and the change of the relationship . part 4 give a method for the kam of hd copper co . , ltd . , it requires the company construct the key account belief , make a key account management plan strategically , do the work that the plan requires and control the relationship between the key account and the hd copper co . , ltd . , check the work and notice the change of the relationship , and develop the new key accounts . the main innovative contribution in the paper includes the follow aspects : establishing a system analysis framework for kam in strategically thinking the relationship between the company and its key accounts , exploring the significance and profile of the key account group of profitability , strategy , and loyalty , putting forward three levels of the key accounts " value , concluding the success factors for kam , thinking the relationship between the company and its key accounts as four stages 为了实现这个目标，本文的第三部分深入分析了大客户关系管理的有效策略及需要把握的成功要素，为了制定有效的策略，需要把握大客户关系变化的特征，把大客户关系发展过程中的生、长、衰、死四个阶段都管理好:大客户关系管理的有效策略是创造和提升大客户价值，需要从价格、质量、速度、技术、创新和品牌等大客户价值要素入手，把握大客户价值创造的动态特征，向大客户传递核心大客户价值、大客户期望价值和超越大客户期望的价值，大客户价值是大客户认知利益与大客户认知价格的差额;在为大客户创造和传递大客户价值时，需要把握住大客户关系管理的成功要素，包括企业与大客户的共同利益基础、双向交流和沟通、企业信守承诺、树立企业的信誉、企业对大客户必要的妥协和让步、与大客户合作、注意公司与大客户内部和外部环境及关系本身的变化。
In the following contents , we ' ll discuss the present situation and erp demands of the chinese growth mid - and small - scale enterprise ; we ' ll also introduce the erp concept and the erp developing process . on the basis of previous contents , we ' ll discuss the key success factors in introducing and implementing erp in the growth enterprises by analysis of the theory and the example . our goal is , from the management angle , to provide practical reference for the growth enterprise ' s managers when they carry out erp projects in their enterprises 本文讨论了中国成长型中小企业的现状和对erp的需求特点，介绍了erp概念和erp的发展过程，在此基础上，通过理论和实例分析，抛开erp的技术角度，从管理角度详细探讨了成长型企业进行erp项目时应该把握的关键成功要素，力图为成长型企业的管理者进行企业信息化项目时提供富有实际意义的借鉴。
More and more organizations today face a dynamic and competitive environment that , in turn , requires these organizations to focus on business strategy and strategic human resource management the major purpose of this study is to emphasize performance management in its role as an effective mechanism for mentoring and controlling strategy implementation and as the core and basis of human resource management recognizing that performance management is essential to attaining a competitive advantage in today ' s environment , a strategy - oriented performance management model , including five essential parts , namely performance objective system , performance index system , performance management process , performance regulation design and implementation , is presented and discussed in detail on the basis of the latest performance evaluation performance evaluation performance evaluation performance evaluation performance evaluationperformance management theories and tools such as the bsc , mbo and the skills of csf , kpi , etc empirical research , besides theoretical analysis , is used in this thesis one hi - tech enterprise , as a sample , is just in a strategic reform period with many traditional management problems , which are mainly caused by the out - of - date performance management system this thesis then states the detailed applications of performance management in the enterprise associated with specific business strategies to construct a new basis of human resource system with the results coming out from implementation of the strategy - oriented performance management and other associated policies , the thesis addresses the outstanding function of effective performance management and the six key determinants in process with the above - mentioned statements the paper draws a conclusion that strategy - oriented performance management mechanism fully ensures the enterprise to raise efficiency and successfully implement strategy in the keen competition 论文以一家高新技术企业为样本，以对其人力资源管理现状的诊断和分析为基础，运用相关管理理念和研究工具，为其设计了战略导向型的绩效管理模式，以此来变革传统的人力资源管理体系，推动和确保公司战略的实施，从而使其战略目标得以实现。论文运用了归纳、统计分析和实证研究相结合的研究方法，重点借鉴了国外绩效测评最新研究成果? ?平衡计分卡，并结合经典管理理论? ?目标管理，以及目前新发展的关键绩效指标和关键成功要素等技术，初步探讨了我国企业建立战略导向型绩效管理系统的可行性和实用性。该公司战略导向型绩效管理体系设计从公司战略入手，按组织绩效、流程绩效、部门或团队绩效和岗位绩效四个层次有序展开。
