Based on a theory and practice combined research , the thesis determines the strategic planning for zhuzhou gear ltd . company . , sets the goals for its different divisions ; and also restructures the company ' s resources 在对理论与实际进行研究分析的基础上，按照战略制订要素结合总体战略选择矩阵，拟定了株洲齿轮股份有限公司的公司战略及战略目标并对株洲齿轮股份有限公司战略资源的配置进行了规划。
The tobacco plant commerce enterprise uses the computer and the internet work communication technology , prolonging the tip of information to the basic level network of commercial establishments , the development is applied by way of the business management information system 信息是企业生存发展的战略资源，信息化水平已成为现代企业的重要标志。烟草商业企业采用计算机、网络通信技术，把信息的触点延伸到基层网点，通过商业管理信息系统开发应用。
Under the name of public welfare improvement and mongolia revival , through the mongolia government , a japanese - affiliated company , it improved mongolia native species sheep , and planned the purpose to offer wool resources to japanese foreign wars 为了获取重要战略资源羊毛，日本将该地域作为大陆绵羊改良的基地，通过伪蒙疆政府、日系企业、蒙古绵羊协会等组织对肉、皮兼用型的蒙古原种绵羊进行改良，实质是为日本的对外侵略扩张提供羊毛这一急需的战略资源。
With the swot analysis method , the article deeply analyzed the foundation of strategy capability of the company by associating with the analyses of outer environments and inner conditions to provide the ideas and evidences for the establishment of strategy planning program on the basis of analyses in both theory and practice , in accordance with the established strategy factors and selected general strategy methods , the article made out the strategy planning program and strategy target of the company and pointed out various subsystems of strategy planning programs such as the products strategy plan , market strategy plan , finance strategy plan , manpower resource plan , organization & administration development plan , technology development plan and technology transformation plan etc finally the article applied life cycle method and economic evaluation method to evaluate and analyze the strategy planning program stated in this article so as to guarantee that the research conclusions are scientific and practicable 再次，对株航公司的战略资源和能力进行了系统的分析和闸述，综合了中、小发基地建设已有的基础，结合行业现状明确了株航公司的核心能力，并运用swot分析方法，综合企业外部环境分析和内部条件分析，深入分析了株航公司的战略能力基础，为制定战略规划方案提供了思路和依据。在对理论和实际进行研究分析的基础上，运用战略聚类模型分析方法，按照战略制定要素并结合总体战略选择方法，拟定了株航公司的战略规划方案和战略目标，并提出了产品开发战略规划、市场战略规划、财务战略规划、人类资源规划、组织与管理发展规划、技术发展规划、技术改造发展规划、等各子系统的战略规划方案。最后，综合运用生命周期法和经济效果评价等研究方法对本战略规划进行了评估分析，保证了研究结论的科学性和实用性。
( 3 ) in order to cause the enterprise to maintain and to promote the market niche and the competitive power , the enterprise must carry on the investment to the resources to seek the development of enterprise ’ s resources ; at the same time , in order to implement the strategy which is beneficial to the enterprise but the enterprise resources cannot support , the enterprise needs to learn using the strategic alliance and other forms to introduce deficient strategic resources ( 3 )为使企业保持和提升市场地位和竞争力,企业必须不断对资源进行投资以寻求企业资源的发展;同时,为了能够实行对企业有益但企业资源并不能支持的战略,企业要学会利用战略联盟等形式引入缺乏的战略资源以支持战略的实行。
Secondly , the enterprise resource is divided into two parts - - strategic resource and subordinate resource , under the direct of company vision , how to construct the system of strategic resource is the key to strategy implementation , thus , it resolves the problems that the theory of core competitive capability can not be used in the large scope 区分企业中的资源为战略资源和辅助资源，并且在战略愿景指导下，构造企业创造价值的战略资源体系，成为战略实施的关键，解决了核心竞争力战略理论适用范围过于狭窄的问题。
The third part analyses the internal resources of the real estate development corporations through applying value chain theory . the last part introduces the present condition of the real estate development corporations , and discusses four methods cultivating the core competence of the real estate development corporations . this thesis has the conclusion through the analyses above , which is that in the condition of market economics the real estate development corporations must draw up strategies based on the enterprise ' s resources and pay attention to the cultivation of the core competence 全文分为四个部分：第一部分在介绍核心竞争力理论的基础上，主要是对房地产开发企业核心竞争力基本概念的阐述；第二部分是从宏观和微观两个层次对房地产开发企业外部环境的分析，其中微观环境的分析主要包括产业结构和市场需求两个方面；第三部分借助价值链理论对房地产开发企业的内部资源进行分析；第四部分则是在房地产开发企业现状分析的基础上，提出培养核心竞争力的四个主要途径，分别是：打造客户本位的价值理念；加强人力资源管理；战略资源整合能力的强化；激发企业创新能力。
