But tourism hotels , the one of three mainstays of the tourism industry have to face unprecedented challenge including the growing number of hotels , vehement market competition and decline of economic benefits etc . with the advent of 2lth century and china " s access to wto , many international hotel groups are forestalling our market , which brings challenge and impact to our tourism hotels 然而，作为旅游产业三大支柱之一的旅游饭店业在宏观报喜的情况下，却也面临着前所未有的挑战：产业规模急剧膨胀、市场竞争激烈、经济效益滑坡等等。随着21世纪的到来，我国加入wto以及大型国际饭店集团纷纷抢滩中国市场，它更是给整个旅游饭店业带来了新的挑战和冲击，使饭店业原来的经营理念、管理方式发生着前所未有的剧变。
But with the economic globalization , many multinational ( mnc ) of cement have been coming to fight for the western market , while medium and small cement enterprise in west china can not keep up with the advanced native and foreign cement enterprise in terms of output which has newly technology , because the bad technology and equipment make it impossible to get scale economic benefit 加上经济全球化,外资跨国巨头水泥生产企业纷纷抢滩西部水泥市场,我国西部中、小水泥企业由于技术装备差、不能形成规模经济、加上资源浪费严重和粗放式经营、高成本运作,产量以及其他方面均无法达到国内外新工艺水泥企业的先进水平。
The capm and apm theories thereafter made the company valuation further come to reality . nowadays , four main valuation methods - - - - asset valuation , comparision valuation , dcf method and option method are widely applied in the areas of corporate investment , financing , value management , achievement valuation and strategy - making . research on commercial bank valuation has following theoretical and practical significance 一、选题背景和意义伴随经济全球化和金融一体化的趋势,以及随着加入wto后我国金融业全面开放的大限日益临近,近年来,外资银行纷纷抢滩中国,美国花旗银行、美国银行、英国汇丰银行、渣打银行、德意志银行、苏格兰皇家银行等国际知名银行,纷纷以各种方式入股我国商业银行。
With the tourism industry ' s fast developing , national tourism corporations face unprecedented opportunities . but their competitiveness is very weak . they ca n ' t beat the large overseas tourism companies that are trying to get large share at chinese tourism market after china ' s entry into world trade organization ( wto ) 旅游业的迅猛发展给我国的旅游企业带来了前所未有的机会，但是在加入wto后的开放的市场经济条件下，这些“小、散、弱、差”的旅游企业很难与抢滩我国旅游市场的国际大企业竞争。
China has entered wto , that means the customs duties as well as the non - tariff barrier must be eliminated , and this causes " the major industry " or " the extra large type of enterprise " in domestic in the absolute superiority originally turned into relatively " the small and medium - sized enterprises " ; and challenge and competition caused by multinational corporations is in our own country ; because enterprise ' s technical level and idea of management in our country is backward relatively , the difference of strength phase is disparate with the multinational corporation in the competitive process , therefore , strategy management to small and medium - sized enterprise ' s research and implementation is on watershed in our country 中国“入世”后,意味着那些关税以及非关税壁垒必须消除,大量的跨国公司则趁机大举进入中国,抢滩后利用其资金、技术、管理、人力等优势迅速瓜分市场,这就使得原先在国内处于绝对优势的“大型企业”或“特大型企业”变成了相对的“中小型企业” ,并在家门口直接遭遇跨国公司短兵相接的挑战和竞争;由于我国企业的技术水平和管理理念与那些跨国公司相比,相对比较落后,在与跨国公司的竞争过程中实力相差悬殊,所以对我国中小企业战略管理的研究和实施就显得更加意义重大。
