Through the research of history of purchase of gj airlines and external environment & industry environment , the essay points out that : supply chain management is the key to strengthen the competitive capability from 1990 . different from the competition between the traditional enterprises , the characteristic of the enterprises which use supply chain management is the closed partners . the supply chain management make the enterprises the interactive systems which can quick response to customers " demands and achieve the common targets and take advantage of core competitive capability . the background of supply chain management emerging is the result of market change . the market environment is changing from seller - oriented to customer - oriented , meanwhile , the quick development of information technology and continued shorten life cycle of product enhanced the competitive situation between the enterprises 本文通过对gj航空公司物资采购的发展历程、外部宏观环境、行业环境、各企业状况的广泛调研，在对调研成果进行综合分析的基础上，针对重庆gj航空公司的采购思想、对象、方式，用供应链的管理战略即“横向一体化”思想进行研究认为：供应链管理( supplychainmanagement ，简称scm )逐渐成为企业增强竞争力的重要途径而gj航空公司仍然采用的是传统的单个企业管理和参与市场竞争，特别在航材采购上采用的是市场询价和货比三家的传统方式，没有采用供应链管理具有的紧密合作的企业伙伴关系，没有使供应链中各企业集成为一个有机联系的系统整体，没有发挥核心竞争能力。
Therefore some world pioneering enterprises phased out the outmoded operational model of " vertical integration " from design , manufacture to distribution and came up instead with the concept of " horizontal integration " which simply means that an enterprise establishes the best cooperative partnership with both supplier and distributor across the world through the use of its external resources to respond quickly to the market demand , enters into a long - term strategic alliance with them so as to form a benefit community and build up a network of material flow and information flow starting from the supplier , manufacturer , distributor to the end - user 因此，国际上一些先驱企业摒弃了过去那种从设计、制造直到销售都自己负责的“纵向一体化” ( verticalintegration )经营模式，代之以利用企业外部资源快速响应市场需求的“横向一体化” ( horizontalintegration )经营运作模式，在全球范围内与供应商和销售商建立起一种长期的战略联盟，结成利益共同体，构成一条从供应商、制造商、分销商到最终用户的物流和信息流网络。
By using swot method to analyses this company ' s external environment and internal conditions , consulting from tows and grand strategy matrix analyzing , according to company mission , and based on this company ' s technology , breed and crop character resource strengths , after analyzing and comparing , i formulated intensive and integrative strategy as hf ' s corporate strategy . in detail , this corporate strategy is focusing on product development and forward integration , using horizontal integration , improving profitability , accelerating develop , to be the first - rate grain seed company in china . based on corporate strategy and resource conditions , i designed hf ' s business strategies , including differentiation and cooperative strategies 本文通过对该公司目前所处的外部环境与拥有的内部条件的swot分析，以tows矩阵和大战略矩阵分析为参考，以公司使命为依据，以充分运用公司技术人才优势、品种优势和种质资源优势为核心，在分析和比较备选方案的基础上，通过合理组合，为公司制定了“加强型一体化”的公司战略，即在未来5年，采用专一化经营方式，以产品开发战略和前向一体化战略为重点，以横向一体化战略为手段，以提高公司盈利能力为目标，实现公司的快速发展，成为我国一流的粮食类种子企业。
