Brand management , accompany with the development of chinese marketing , had become the focus in business circles ever since the 90 ~ ( th ) of 20 century . if we consider that the improvement of chinese marketing level is to some extent due to the promotion of multinational enterprises after their entrances . then the most influential factor must be the brand . from the well acceptance and great popularity of foreign enterprise brands in china market , to the rapid growing up of indigenous brands , the severe competition between chinese brands and foreign brands , and then the entry of indigenous brands into world - wide markets . it turns to focus on the key factor of brand all the way . the chinese brand movement has become severer and severer one after another . from the period of brand realization illumination 。 to the period of brand self - creation . and finally the period of brand competition . in the process of brand development . brand image construction and communication is the core 。 chinese enterprises emphasize particularly on the image build and communication of reputation ? oriented brands . it is very typically that people often take a famous brand as " name brand ” 品牌管理伴随着中国营销的发展史,在20世纪90年代以后成为业界焦点。如果说中国营销水平的提升在一定程度上是跨国公司进入后带来的促进,那么,其最大的影响因素是品牌? ?从外资企业品牌赢得中国市场到本土品牌崛起、激烈的中外品牌竞争以及本土品牌走向国际,始终围绕品牌这个制高点。中国品牌运动一浪高过一浪,从品牌意识启蒙期进入自创品牌期再到品牌竞争期。
Since 1990 ’ s , the global insurance industry has been undergoing a hot wave of merge and acquisition ( m & a ) . especially in recent years , the range and scale involved in the wave of m & a becomes wider and larger , resulting in the appearance of giant insurance companies with diversification and almightiness 20世纪90年代以来,全球保险业经历了一场前所未有的并购风潮,特别是最近几年,国际保险业并购浪潮此起彼伏,可谓一浪高过一浪,保险企业并购的范围之广、涉案之多、金额之大、效果之明显,从而涌现出一批保险“巨无霸” 。
In the analysis of the frequent spectrum and the reflection coefficients , based on goda ' s two - points method which fit to the normal incident wave , a modified two - points method is derived that can be used to calculate the frequent spectrum and reflection coefficient of the oblique waves from which the frequent spectra of incident waves and reflected waves incoming in arbitrary angular , the bulk reflection coefficient and the frequent spectrum of reflection coefficient could be computed , also from which in theory the waves could be measured in two wave gauges which is disposed at any direction 为了分析单向不规则波入射波的频率谱和反射系数，本文在goda用于分析正向不规则波的两点法的基础上，提出了可用于斜向不规则波频谱分离及其反射系数计算的改进两点法，该方法可用于计算任意波浪入射角的入、反射波谱、总体反射系数和反射系数的频率谱，并且测量波浪过程的两浪高仪可在较广的方向范围内布置。
Administrators and social medium have obtained common recognition gradually that , the policy cause of the recovery of china post savings has not existed , and the compromise between all relevant parties after contention is unaccommodated with the development of finance and economy , so the current system of china post savings should be broken and reformed to follow the mode of commercialised operation 随着国外邮政储蓄改革的成功实践,中国邮政储蓄改革的呼声一浪高过一浪。监管部门以及社会各界逐步一致认为,中国邮政储蓄恢复开办的政策性因素日渐消失,而各利益主体博弈后妥协的结果违背了经济和金融发展规律,不得不打破现有体制重新达成一致。
