Starting with customer value , using marketing management theory and competition advantage theory as guidance , regarding value chain as a strategic tool , the author analyzes the main value activity of an enterprises systematically so as to bring forward the basic strategy - combination of cost advantage and otherness - for seamless steel enterprises to participate in market competition . furthermore , by introducing modern marketing management concepts , the author also brings forward how to build the marketing channel system for the seamless steel enterprises 本文从顾客价值入手，以营销管理理论和竞争优势理论为指导，将价值链作为一种战略性的工具来对企业的主要价值活动进行系统分析，以寻找企业获取成本优势和标歧立异的途径和方法，提出了无缝钢管生产企业参与市场竞争应采取成本领先和歧异化相结合的基本战略，并引入现代营销管理理念提出了如何构建无缝钢管生产企业的营销渠道体系。
