But another excellent enterprise in this industry - zhejiang nice group company , in just 10 years , developed into an industry overload with year output of 500 million rmb from i local state - run small factory an performed a miracle in this industry . in fact , this owes to a lot of reasons . this essay holds the opinion that the main reason leading to success is that the company tries to be the first to adopt variety strategy and cost - first strategy , which makes the soap and washing powder industry become the leading role of this industry and sets up the powerful competitive superiority 但行业内另有一家优秀企业- -浙江纳爱斯集团公司，在短短十年间即从一个地方国营小厂发展到年产值50亿元的行业霸主，创造了业内一个奇迹，这其实有很多原因，本文认为，其成功的主要原因是该公司在行业内抢先采用差异化战略和成本领先战略，从而使肥皂、洗衣粉均成为行业第一，进而树立起强大的竞争优势。
The ancient testimony , however , is widespread , and it comes from a variety of sources : historians such as pliny and diodorus , philosophers such as plato , the poets aeschylus and cicero , the geographer strabo , the travel writer pausanias , and even a priest of apollo who served at delphi , the famous essayist and biographer plutarch 然而古老的见证广为流传，来源各有不同：历史学家普林尼与狄奥多鲁斯，哲学家如柏拉图、诗人爱斯奇勒斯与西塞罗，地质学家史特拉波，旅行作家波塞尼亚斯，甚至包括一名在德尔菲为阿波罗服务的祭司，即著名的散文兼传记作家普鲁塔克。
As it is no inconsiderable affair to spend the carnival at rome , especially when you have no great desire to sleep on the piazza del popolo , or the campo vaccino , they wrote to signor pastrini , the proprietor of the h ? tel de londres , piazza di spagna , to reserve comfortable apartments for them 在罗马度狂欢节不是一件轻而易举的事，尤其是如果你不愿意在呸布尔广场或凡西诺广场上过夜。所以他们写信给爱斯巴广场伦敦旅馆的老板派里尼，吩咐为他们保留几个舒适的房间。
While the three gentlemen walked along the piazza de spagni and the via frattina , which led directly between the fiano and rospoli palaces , franz s attention was directed towards the windows of that last palace , for he had not forgotten the signal agreed upon between the man in the mantle and the transtevere peasant 三个人一同下了楼，车夫已得到主人的吩咐，驱车到巴布诺街去了，三位先生就经弗拉铁那街向爱斯巴广场走去，这样，他们就可以从菲亚诺宫和罗勘斯丽宫之间经过。
The structure of this essay sets below : the first section summarizes the competitive strategy theory with the emphasis on analysis and description of variety strategy and cost - first strategy . the second section describe the background and development history of the company briefly . the third section is the emphasis of this essay , which analyzes and discusses how nice makes use of compptitive strategy theory successfully , especially the variety and cost - first strategy theory to make strenuous efforts to promote the company ' s development . the fourth section based on above analysis points out the problems and obstacles that the developing nice with high - speed confronts 本文结构设置是：第一部分对竞争战略理论进行了综述和概括，重点对差异化战略和成本领先战略进行了分析和阐述；第二部分简述该公司的背景及发展历史；第三部分为本文的重点，分析和论述纳爱斯是如何成功地利用竞争战略理论，尤其是差异化和成本领先战略理论来大力推动公司的发展；第四部分在上述分析的基础上，指出高速发展中的纳爱斯面临的问题和障碍，并进而提出纳爱斯的发展战略要进行调整和优化及其优化的思路。
