Relation marketing in reference to enterprise in winning the ground wok of the benefit , create , maintain and facilitate with the relation between shopper and other allies , with the target that the realize participates the everyone , become long - term relation that a kind looks after both sides everyone avail 客户资源是一个企业最终实现交易并获得现金流入的唯一入口,是实现企业利润的唯一来源。企业如果没有客户资源,其产品就不能实现交换,那么企业的一切活动都将是无效活动。
Afore - mentioned content are belonged to " the cash flow that net embellish adjustment is management activity to arise " project , form from net profit should know : net profit is according to authority duty during the business when producing the principle charge to an account that control is certain of operation result reflect , and cash flow is cash is flowed into during it is certain to reflect a business in order to accept the principle that fu shi makes now , pour out of a circumstance 上述内容属于“将净利润调节为经营活动产生的现金流量”项目，从净利润构成应该知道：净利润是按照权责发生制的原则记账时企业一定期间经营成果的体现，而现金流量是以收付实现制的原则反映企业一定期间现金流入、流出情况。
This paper analyzes the characters and forming of cash dividend policy in china listed companies . the dividend policy situation , characterized by instability , tiny amount but higher net cash inflow , relates with the behavior of different parties in corporate governance 本文分析了我国上市公司现金股利政策的特征以及形成原因,指出我国股利政策的不稳定、数额偏小以及分配数额超过净现金流入的现象与我国公司治理中的各方行为有关,并指出公司内部的委托代理关系是股利政策决定不规范的根本原因。
