Early in the 1980s , toffler expressed in his futuristic work of the third wave that " technologies and communications have reconstructed the world market " , and " the third wave is not only accelerating flows of information , but also profoundly changes the information architecture that people work and live on " 早在二十世纪八十年代初期，托夫勒在未来学作品《第三次浪潮》中曾说道： “技术和通信重建了世界市场； ” “第三次浪潮不仅加速信息流动，而且还深刻改变人们赖以行动与处世的信息结构。 ”
Now , china beverage industry is facing the strike from the third wave . chongqing pepsi - tianfu beverage limited company , which is invested by pepsi international beverage that is a famous beverage corporation in the world , has achieved great success with nine years " development and efforts . even now , it is still working hard and seeking more satisfied business strategy to match up new marketing competition 中国饮料行业正面临着第三次浪潮的冲击，作为全球第二大饮料品牌的百事可乐国际集团投资的重庆百事天府饮料有限公司，经过九年的成长与发展，尽管已取得可喜成绩，仍需寻求更加适合市场竞争的经营战略。
