But domestic at the moment still not analyses the carding theory fruit to advertising semiotics theory research completely , hence , the research is reviewed by stages and classification to the advertising semiotics is contributed ; be aimed at now available text research defect , proposes a new angle to analyze advertising : the languages angle and the audient psychology angle , thus the meaning of advertisement can be understood more clearly designing the actual operation means of advertising semiotics and forecast advertising semiotics development tendency piece is also the original innovation . first section is the introduction , the profile was expounded against researches the aim , research target , research means together with research process 而目前国内还没有对广告符号学理论研究进行全面分析梳理的理论成果，因此，将广告符号学分为导入期、发展期、繁荣期三个历史时期，对每一时期进行回顾总结、文献梳理，并归纳其特点与不足是本文的理论贡献之一；针对现有研究方法的不足，力图寻求一个研究方法的新视角，提出将索绪尔符号学研究方法更弦易帜：从最基本的语言出发来分析广告、品牌，从受众符号心理角度解释文本意义的多样化解读并进行问卷的实证调查是本文的创新之二。
