Enterprise management thought and it is the scientific specification against the enterprise management scopes , and it is also the foundation of making out various plans the research of enterprise strategy is just a comprehensive synthesis of management activities for the top managements on design , determination and evaluation . . . etc 它是企业经营思想的集中体现，是对企业经营范围的科学规定，也是制定各种计划的基础。企业的战略研究，就是企业最高管理层对企业战略的设计、抉择、评价等管理活动的综合。
The gaowei of today with dependable product style with operated to thought to obtain the certain achievement . future and gaowei won t effort , regard chinese small merchandise city as to rely on , progress unremittingly in chinese box made a production contract industry continuously develop , found an all new world in parties 今天的高伟以踏实的产品风格和经营思想取得了一定的成就。未来的高伟将不懈努力，以中国小商品城为依托，在中国箱包产业的持续发展中不断进步，开创出一派全新天地。
For the purpose of enhancing the practical applicability of the thesis and enabling the research results to have a guiding significance to clfg ' s practice , the tactical study on some concrete problems relating to the development of the enterprise are conducted in the paper . the motivation mechanism of personnel , especially to research personnel and marketing staffs and market managerial tactics are drawn up . in the end , the strategy texts of clfg are compiled based on the results of the paper 论文根据对企业进行swot分析后得出的结果，制定了企业的经营思想、宗旨和战略目标，同时也确定了企业总体战略应以发展战略为主要态势，采取多样化战略和国际化发展战略，进一步，提出了企业采取横向多样化战略、纵向多样化战略和多向各样化战略的具体方案和制定依据，并制定了企业国际化发展战略的四大步骤，最后描述了实现企业战略目标要通过的三次飞跃。
The strategy to satisfy the customers , to optimize the market network , suggested that we should build the thoughts of center on the customers and do something on the network . to learn more about the demand and try to gain a higher ratio to the consumers in the market by a way of convenient , swift and efficient 提高用户满意度，优化营销网络战略则提出了以客户为中心的经营思想，要求企业必须在营销网络上动脑筋，多方位地了解顾客的需求，从而以更方便、快捷、有效的方式取得顾客的认可。
This article analyzes conditions inside and outside the enterprise as well as the opportunities and threats by using theories of enterprise strategic management , points out the main problems of the company are uncertain market positioning and lack of core capacity . it is also indicated that international trade will be the main sphere of the company in the future , and the company is going to be a products and service provider in rubber plastic and light industry products . the company should apply integrative strategy , expand both forward and backward to control resources and end market and develop its core capacity 提出今后的发展方向必须立足自身优势，致力发展进出口贸易，明确定位为轻工产品和橡胶塑料产品的产品供应商和服务提供商， ，在采取低成本扩张的前提下控制资源与终端市场，同时，在一体化战略及价值链理论的指导下，提出了业务领域的战略调整，以及提出转变管理思想，加强人力资源管理，实现营销队伍经营思想质的飞跃，培养企业核心竞争力等战略措施。
With the development of data communication business , competition of telecom has transferred from network resource competition to variant services competition , which need high requirements on service content , service way , service quality , service strategy and service consciousness . all telecom companies are focusing how to improve customer satisfaction and faithfulness 目前数据通信业务市场的竞争日趋激烈,面对日趋白热化的竞争局面,各大电信运营商已经意识到了低价竞争的弊端,并开始强调运用客户关系管理来赢得市场,对客户的争夺,已经成为当前各电信运营商竞争的焦点经营思想。
On one hand , the strategy of its institutions " management and the level of its supervision can not acclimatize themselves to the environment , and the maladjustment resulted in the increasing of bad assets and expanding of " bubble economy " , and at last the emergence of the financial crisis 在这种僵化的体制之下，一方面由于金融机构的经营思想、监管模式同经济环境不相适应，而使经营风险增加、不良资产恶性膨胀，最终导致金融危机的爆发；另一方面延误了对不良资产的处理，以至于引发“惜贷危机”从而阻碍经济复苏。
Then , the thesis analyzes the characteristics of supply chain partnership ( scp ) and discusses the influences that the core corporation has on scp : industry influences , r & d , market share , main product structure , credit standing , operating ideal and financial status . applying principle - agent theory , in the thesis a contract model was designed to discuss the share of venture and benefits between the partners 紧接着，论文从企业间相互关系的演变过程出发，分析了基于供应链的企业伙伴关系的特点，探讨了核心企业对合作伙伴关系的作用：核心企业的行业影响力、产品开发能力、产品市场占有率、主导产品结构、商业信誉、企业经营思想以及财务状况对供应链合作伙伴关系的形成及发展有重要的影响。
Changxin jinniu believes management philosophy on " market the first , the perfomance is first , meticulous to manage , pursue being outstanding " jinniu base on calcium carbide , ferrosilicon products , develop to many varieties , deep processing , synthesizing type , omni - directional development , the diversification is managed , an operation field expands the branch of industry that the direction has competitiveness or high in scientific and technological content for the economic income more than the high fine chemistry industry , biological medicine , etc 宁夏常信金牛化工公司坚持“市场第一、效益优先、创新为本、精细经营、追求卓越”的经营思想，立足主业电石、铁合金产品，向多品种、深加工、综合型发展，全方位开发，多样化经营，经营领域拓展方向为经济收益较高的精细化工、生物医药等具竞争力或科技含量较高的行业。
It proposed two development stratagem by swot matrix analysis : implement market penetration strategy , expanding the market share of west china , exploiting the market in the northwest and north of china to realize the new increasing target for corporation ’ s economic benefit 根据西南电力设计院的经营思想和经营目标,依据swot矩阵匹配分析提出了二个主要市场发展战略: ( 1 )实施市场渗透战略,利用区位优势迅速而且极大地扩大“西电东送”项目中的市场份额,以保持和扩大经济效益。
