At last , formulate the market management strategy of the yingkou . port ' s container shipment " transporting including the organization of the goods resource , the regular shipment companies , the infrastructures and the port ' s service 在以上分析的基础上制订包括产品、价格、促销、分销4个方面的营口港集装箱货运公司的市场营销策略体系。
And at the mean time it must give serious thought to the challenge which is brought by the dalian port ' s container shipment , it must strengthen the foreign trade ensuring that the internal trade is in the lead 得出的结论：营口港集装箱运输面临前所未有的发展机遇，同时必须正视大连港的集装箱运输现状及发展规划给营口港带来的威胁。可以说，机遇与挑战并存，但机遇远大于挑战。
According to the theory of port development and planning , this paper analyses the cargo flow and ship type to / from the port of yingkou on the basis of summarizing its natural geography and real transportation situation systematically . then it carries out the handling volume prediction 本文根据港口发展规划理论，在对营口港自然地理概况及其运输现状系统总结的基础上，通过对到离港货流的分析，完成营口港吞吐量的发展预测。
Only it adheres to the right development strategy can it make up for the inferiorities , can it give full play to its superiorities , can it branch out a sum of container shipment of dalian port , can it realize the development aim of port ' s container freight 营口港在保证内贸领先的同时必须大力加强外贸，营口港只要坚持正确的市场营销策略就能迅速弥补自身不足，发挥自身优势，成功分流大连港箱量，完成港口集装箱发展目标。
Container shipment becomes one of the most important means of modern traffic transport because of its efficiency , facility and safety . aiming at building a international port , yingkou port looks it upon as a strategic important point to develop container shipment 我国集装箱运输近年来取得了显著进步。集装箱运输是当今现代化港口发展的重点，也是国际性港口的重要标志，营口港定位在国际型开放港口，因此把集装箱运输列为战略重点。
The meaning of the study : this article is the application of the market management and the strategic management theory in the development of the container shipment . the meaning of its being is that it will offer the yingkou port ' s container shipment transport the theory leading its direction and make the chances more efficient and in the shortest time build the yingkou port into an international goods diverting center which takes the container freight as its main points 研究的意义：本文是市场营销理论在港口集装箱运输发展中的探索应用，其存在意义在于为营口港的集装箱运输发展提供理论依据，降低决策的盲目性，更好地利用机遇，在最短时间内把营口港建成以集装箱运输为主的国际物流分拨中心。
The guiding principle of the technology : obeying the principle of raising questions , analyzing questions and solving questions , first this article finds the superiorities and inferiorities in the yingkou port ' s container shipment through the investigation organized by the company 首先简要介绍国际、国内集装箱运输发展情况，营口港集装箱货运公司基本情况，概述营口港集装箱货运公司的成绩和不足，并提出营口港集装箱货运公司如何做好集装箱运输的市场营销工作、乘势发展的问题。
