I shall use michael e . potter ' s theory of internet and strategy management to analyze the environment of the stock brokerage profession . and then i shall analyze the industry structure and the value chain of the stock brokerage profession at e - business age . at last , i shall illustrate the current situation of the domestic brokerage in this area 首先从迈克尔e波特的互联网与战略理论开始，然后进行证券行业环境分析，接下来是互联网时代证券经纪业务产业结构分析和证券经纪业务价值链分析，最后通过对我国网上经纪业务现状的探讨分析来阐明以互联网为代表的经纪业务是我国证券经纪业务未来的发展趋势。
Started with the discussion of the new challenge faced by , the value of the research on and the research situation of the marketing of broking business , the paper further the topic in directions of the chief characteristics , developing trend and the experience of international security broking business , the advantages , principles and strategy of the security broking business marketing in the network environment 在简要介绍了我国证券经纪业务市场营销的研究意义及研究现状后，本文分析了我国券商在经纪业务领域面临不容乐观的市场现状，指出这是因为网上交易、浮动佣金制等新交易手段和交易制度的采用，使我国证券经纪业务由卖方市场转入买方市场。
Article 200 any security company in simultaneous operations of securities brokerage business and self - managed securities business that fails to handle the businesses separately according to law and conduct mixed operations shall be ordered to make a rectification , confiscated of the illegal income and concurrently imposed a fine of more than 100 % less than 500 % of the illegal income ; where there are serious circumstances , it shall be revoked of the securities businesses originally verified and determined by the securities supervision and administration institution 第二百条证券公司同时经营证券经纪业务和证券自营业务，不依法分开办理，混合操作的，责令改正，没收违法所得，并处以违法所得一倍以上五倍以下的罚款；情节严重的，由证券监督管理机构撤销原核定的证券业务。
Hantec holdings limited today announces that its wholly - owned securities brokerage arm , ht securities limited has been qualified by the china securities regulatory commission csrc as a licensed broker of b shares , with approval to operate b - share related businesses both on the mainland and overseas for a term of two years 金融服务集团亨达集团有限公司今天宣布，集团旗下从事证券经纪业务的亨泰证券有限公司已成功取得中国证券监督管理委员会中国证监会发出经纪商资格种类之经营外资股业务资格证书，授权亨泰证券于中国境外及境内经营b股买卖业务，有关批准资格为期两年。
Influenced by the trend of free commission and globalization , the continuous innovation in the marketing of the security broking business has been not only one of the requirements of the development of the market itself , but that of the protection of the investors " interest and the further inauguration of the security companies 处于浮动佣金制和金融全球化的大环境中，我国券商必须要重视证券经纪业务的市场营销工作，这是证券市场不断发展的根本要求，也是保障投资者利益和保证证券公司自身发展的根本需要。
As a new trade mode , securities trading online has a rapid development in a short period ; on the one hand , the reason is the prompt development of the international internet and the propriety combination with securities business . on the other hand , relative to the traditional business modes , there are many advantages to do online 网上交易作为一种全新的交易方式能够在极短的时间内迅速发展，一方面是由于近年来国际互联网的飞速发展以及与证券经纪业务的有机结合；另一方面是和网上证券交易相对于传统的交易方式具有众多优势密切相关的。
Since the second half of 2001 unilateral to drop , especially 2002 so far floating implementation of commission , securities business go through from sudden huge profits the periods brilliance to nowadays face for awkward situation of crisis . the department i am working for , it is the typical representative that in short development for several decades , adopt the traditional " the passway is made " service mode , it has gone through from peak to low ebb 我国证券经纪业务在市场发展之初受到政府的特别保护,均采用“通道制”服务模式,导致了券商卖方市场中行为方式的坐商性,这种属于“靠天吃饭”的运营模式,实质是自身没有核心竞争力。虽然业内在实践中也有一些经营模式的创新,但依然没有摆脱传统通道服务模式的限制。
With competition coming to be more severe , marketing is more important for broking business . next chapter discusses the principle of securities marketing , the marketing countermeasures of overseas securities business and revelation to domestic securities , and emphases on marketing policy that are used in stock broking business , marketing measures that reply to online trade 随着竞争的加剧，市场营销对于证券经纪业务竞争力的作用日显重要，文章研究了证券营销的意义和国外证券经纪业务营销策略及对我国的启示，重点分析了证券经纪业务中营销策略的运用和网络经纪下的营销对策。
First , this article analyzed the foundation of " sale department " mode and how it worked . and pointed out the existing , serious low - level competition problem of this mode . facing the increasing overall risk , the " sale department mode " will no longer be appropriate and become the obstacle of the development for the brokering business 回顾证券经纪业务的发展历程，在营业部为本位的基础框架中，证券经纪业务跨越了三个阶段，并取得可长足的进步，尤其当智能型服务成为业务拓展的主流时，营业部本位制发展到了成熟的巅峰。
In the fourth part of this thesis , " regulation making to encourage business invocation " , discussed the major problem of the securities business under current regulation environment and bring out some new ideas . i ' ve made every effort to make sure there are no errors in this thesis 本文第四部分“鼓励创新的制度安排” ，从营业部审批及规模、政策偏好、决策纠错机制及民事救济制度等几个视角，讨论了证券经纪业务创新的现行制度环境的突出问题，并提出了一些见解。
