Following a successful fiscal year , adventure works cycles now wants to broaden its market share by targeting advertising to its best customers , extending product availability through an external web site , and reducing the cost of sales by reducing production costs 实现一个成功的会计年度之后， adventure works cycles现在希望通过以下方法扩大市场份额：专注于向高端客户提供产品、通过外部网站扩展其产品的销售渠道、通过降低生产成本来削减其销售成本。
One is bullwhip effect amplifying , distorting and delaying market information which is transferred up distribution network . another is inexact forecast of logistic requirement . furthermore , it concludes the sale or logistic characters of multi - product and small - batch production enterprise 长鞭效应的存在，导致市场信息在沿着分销网络逐级上传的过程中出现放大、扭曲、迟滞现象，严重影响了企业的市场响应速度，增加了企业生产、库存、销售成本和风险。
Coming off a successful fiscal year , adventure works cycles is looking to broaden its market share by targeting their sales to their best customers , extending their product availability through an external web site , and reducing their cost of sales through lower production costs 实现一个成功的财务年度之后， adventure works cycles希望通过以下方法扩大市场份额：专注于向高端客户提供产品、通过外部网站扩展其产品的销售渠道、通过降低生产成本来削减其销售成本。
It has barged up against questions in lanzhou telecom ' s phs operation , for example , succeed rate of calling , wanting variety of mobile telephone , slowness in expansion of new operation , falling of the brand ' s name , lowering of predominance in price , need of regulating channels , increasing of cost in sell , falling of amount in increasing new users , etc . to aim at these questions and lanzhou telecom ' s fact , the paper suggested the tactics of mode in management , product management , price , channels , sales promotion of phs operation 在兰州电信无线市话业务取得快速发展的同时，遇到了网络接通率低、手机品种不够丰富、新业务进展缓慢、品牌美誉度降低、价格优势减弱、销售渠道有待整合，以及销售成本增加而销售量大幅降低等问题。针对无线市话业务发展中存在的问题，结合兰州电信企业实际情况，提出了无线市话业务发展在经营模式、市场细分、产品管理、价格制定、渠道整合、促销方式等方面的策略建议。
Indeed , manufacturers select dealers for a variety of reasons , including a preference for those who carry a full line of their products , the desire to maintain a certain " image " for the product line , or the ability to maintain a minimum volume of business to minimize distribution costs 事实上，制造商在选择其代理商时是出于多方面考虑的：包括对代理其全系列产品的代理商情有独钟；或是为了保持某一系列产品的市场形象；保持最低限度销售以使销售成本最小化的能力。
Using advanced it technology to enhance the customer relationship related business processes such as marketing , sales and customer support and service , the ecrm is a multisystem which embraces a set of optimized enterprise management , systematic solution and computer software and hardware . to the utmost , the ecrm enhances the customer satisfaction and customer loyalty by reducing the sales cycle and cost and providing in - time service 它运用先进的信息技术手段，通过改进与客户关系相关的业务流程如市场营销、销售实现和技术支持与客户服务等，提高其自动化程度，从而缩短了销售周期，降低了销售成本，最大程度地提高客户满意度和客户忠诚度。
Our operating expenses was rmb 48 . 6 million ( us $ 6 . 3 million ) in the first quarter of 2007 , which significantly increased from our predecessor ' s operating expenses of rmb 11 . 6 million in the first quarter of 2006 , primarily due to increases in selling expenses and general and administrative expenses relating to our expanded sales and operations 2007年第一季度的销售费用是4860万人民币（ 630万美元）同比去年同期的销售费用是1160万人民币，主要的原因是销售成本的增加以及我们扩大销售带来的管理成本随之增加。
With the quickly development of global economy and it industry , an enterprise should take effective action so that it can survive and keep advantage from its competitors when the situation has been changed quickly , the application of management information system can optimize the process of production and reduce the cost of promotion ; furthermore , it improves the management of human resource 随着世界经济一体化和以计算机为代表的信息技术的快速发展，企业要在市场激烈的竞争中保持优势并不断发展，必须对迅速变化的环境做出有效反应。应用信息技术能够优化生产流程、降低销售成本、规范人力资源管理，进而革新决策管理模式，提升企业核心竞争力。
Enterprise resource planning can put the plan , the purchase , the sale and the materials scheduling , the stock management organic all together . it plays role in the reduction of the cost of purchase and sale , the decreasing of the overstock , the acceleration of the cash flow , the controlling of the flow management of the stock materials and the purchase of the materials timely for the successful production 企业资源管理将计划、采购、销售以及物资调度、库存管理有机地结合起来，对于降低采购和销售成本、减少库存积压、加速库存资金的周转和控制库存物资的流程管理，以及及时采购和补充物资以保证生产的顺利进行都将起着积极的作用。
In addition , when integrated distributors are concerned , given the accounting conventions and flexibility of classifying cost between the costs of goods sold and operating expenses , the cost base used in the berry ratio ( the operating expenses ) also may contain costs related to manufacturing , which is certainly a perversion of the original intent of the berry ratio 另外，有些“全职能”的分销商根据会计原理，在销售成本和营业费用的分类上采取相对灵活的做法，这样的话，作为”贝里比率”基础的营业费用中就可能包含“制造成本” ，而这显然是背离了”贝里比率”的原始定义。
