This article uses all kinds of theory that related to the enterprise strategicly management and connected with the outer environment and the situation of modern retail to systematicly analyze the present conditions of tianshan department store . it expounds and proues the practical significance and concrete steps of the implement of the strategical management in tianshan department store 本文在应用了企业战略管理相关的各种理论基础上，结合外部环境及现代零售商业的发展态势，对天山百货大楼的现状进行系统分析，论证了天山百货大楼实施战略管理的现实意义和具体措施。
With the info era and network economy approaching , e - commerce based on the internet technology is marching into the commercial field and has made far - reaching effect on traditional retailing operation , consumption pattern and commercial link like trade , circulation and consumption etc . during the globalized e - commerce upsurge at the end of the 20th century , tiannan department , a large - scale department retailing enterprise in guangzhou , has launched its own website ( http : / / www . tiannan . com ) and made the online deals come true 随着信息时代，网络经济的来临，以互联网络技术为基础发展而成的电子商务正全面的、全方位的向商业流通领域渗透，对传统的零售商业购销调存以及交易、流通、消费等商业活动、商业结构、消费模式等都产生了深刻的影响。在二十世纪末的世界性电子商务热潮中，广州市大型百货零售企业? ?天南百货创建了自己的网站( http / / www . tiannan . com ) ，开发了网上购物的各种基本功能，成功实现了网上购物交易业务。
We got the spatial distribution map of population density by spatial interpolation , in which the population data are distributed on the grids . the results of the distribution of interpolated based on gis is closed to a real population distribution . the combination of the spatial interactive models and a shortest path algorithm for public transit network is analyzed by supermarket ' s accessibility based on pedestrianism and public transit . this methods may be used to investigate potential supermarket ' s locations . the quantitative analysis about the supermarket ' s market area is realized based on trade mode of lashmanan and hansen , which mainly includes spatial distribution of population , traffic accessibility and free competition between different firms 文中应用空间内插技术实现了人口数据空间分布化，将人口数据通过空间插值分布于研究区域内，使人口空间分布更接近实际；应用公交最短路径算法及空间相互作用模型实现了基于步行和公交出行的超市可达性，将交通对超市选址的影响定量化，方便了方案的比选；在综合考虑人口空间分布、超市交通可达性、现有零售商业竞争态势的基础上，基于拉、汉购物模式实现了超市商圈定量分析。
