品牌态度的英文

• brand attitude

• "态度"英文翻译    manner; bearing; how one con ...
• "态度" 英文翻译 :    1.(举止; 神情) manner; bearing; how one conducts oneself 服务态度好 give good service; 他态度严肃。 he has an austere manner.他今天态度有点异常。 he is not his usual self today.2.(对于事情的看法) attitude; approach 我们必须把革命精神和科学态度结合起来。 we must combine revolutionary vigour with scientific approach. 你对这个问题的态度如何? what's your attitude towards this problem? 他没有表明态度。 he didn't make his attitude clear
• "品牌" 英文翻译 :    brand noun; brand, brand name; brand/article-brand/trademark; brands; trademarks
• "对……态度" 英文翻译 :    attitude toward(s)
• "及态度" 英文翻译 :    attitude
• "耍态度" 英文翻译 :    lose one's temper
• "态度,看法" 英文翻译 :    attitude
• "态度丛" 英文翻译 :    attitude cluster
• "态度的" 英文翻译 :    attitudinal
• "态度型" 英文翻译 :    tone and attitude type
• "态度值" 英文翻译 :    attitude score
• "性态度" 英文翻译 :    sexual attitude; ual attitude
• "与态度" 英文翻译 :    beliefs and attitudes
• "姿势；态度" 英文翻译 :    posture
• "姿态；态度" 英文翻译 :    attitude
• "创品牌" 英文翻译 :    brand-making
• "大品牌" 英文翻译 :    major industrial bases large enterprises major projects and well-established brands
• "多品牌" 英文翻译 :    multi-brands
• "或品牌" 英文翻译 :    brand mark
• "快品牌" 英文翻译 :    fast brand
• "牌子；品牌" 英文翻译 :    brand
• "品牌和" 英文翻译 :    mysheros
• "品牌化" 英文翻译 :    branding
• "品牌机" 英文翻译 :    brand name machine; maker pc
• "品牌名" 英文翻译 :    brand name noun

• The effect of brand familiarity on brand attitude change in the process of advertising
  品牌熟悉对广告过程中品牌态度改变的影响
• Hotel service technology quality has a significant influence on customer satisfaction . 3 . there is a significant interaction between hotel service quality and hotel brand attitude
  在服务质量对品牌满意的作用和影响上，品牌认知与服务质量存在着显著地交互作用，品牌态度的强弱影响了服务质量与顾客满意度的关系。
• As customers ' attitude and cognition are different to various stages of brand life cycle , enterprises should adopt some corresponding brand strategies to impel brand development
  品牌生命周期各阶段顾客对品牌的认知和态度各异，企业在品牌管理活动中应当依据各阶段顾客品牌态度的不同，采取相应的品牌战略，推动品牌的发展。
• The study takes the ladies ' fashion industry as an example to investigate the relationship among the brand elements , spokesperson , brand image and brand personality toward the brand attitude
  摘要本文系以少淑女服饰业为例，以品牌要素、广告代言人为自变数，探讨品牌要素与广告代言人，透过品牌形象、个性影响品牌态度的效果。
• This study intends to realize and confirm the relationship between " information presentation " , " feedback mechanism " , " attitude toward the advertisement " , " attitude toward the brand " , and " intension to purchase " in the case of the on - line advertisement combined with campaign
  而为了了解活动式网络广告中，广告信息呈现方式、问卷填答回馈机制与网虫广告态度、品牌态度、购买意愿间之关系，本研究透过实地实验，针对前述关系进行分析与验证。
• This study intends to realize and confirm the relationship between " information presentation " , " feedback mechanism " , " attitude toward the advertisement " , " attitude toward the brand " , and " intension to purchase " in the case of the on - line advertisement combined with campaign
  而为了了解活动式网路广告中，广告资讯呈现方式、问卷填答回馈机制与网友广告态度、品牌态度、购买意愿间之关系，本研究透过实地实验，针对前述关系进行分析与验证。
• After a field experiment and data analysis , the main conclusions are following : ( 1 ) " information presentation " has no effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 2 ) " complexity of information feedback " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 3 ) " try - again " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 4 ) the interaction of " information presentation " and " complexity of information feedback " has effect on " attitude toward the advertisement " , but no effect on " attitude toward the brand " ; ( 5 ) the interaction of " information presentation " and " try - again " has no effect on " attitude toward the advertisement " , but has effect on " attitude toward the brand " ; ( 6 ) the interaction of " complexity of information feedback " and " try - again " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 7 ) the interaction of " information presentation " , " complexity of information feedback " and " try - again " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 8 ) " attitude toward the advertisement " and the " attitude toward the brand " have effect on " intension to purchase " ; ( 9 ) " attitude toward the advertisement " have effect on " attitude toward the brand "
  主要研究结果如下： ( 1 )广告资讯呈现方式不会对广告态度、品牌态度产生影响效果； ( 2 )回馈资讯复杂度会对广告态度、品牌态度产生影响效果； ( 3 )再试的有、无，会对广告态度、品牌态度产生影响效果； ( 4 )广告资讯呈现方式与回馈资讯复杂度的交互作用，会对广告态度产生影响效果，但不会对品牌态度产生影响效果； ( 5 )广告资讯呈现方式、再试的交互作用，不会对广告态度产生影响效果，但会对品牌态度产生影响效果； ( 6 )回馈资讯复杂度、再试的交互作用，会对广告态度、品牌态度产生影响效果； ( 7 )广告资讯呈现方式、回馈资讯复杂度、再试的交互作用，会对广告态度、品牌态度产生影响效果； ( 8 )实施活动式网路广告时，网友的广告态度与品牌态度会对其购买意愿产生影响效果； ( 9 )实施活动式网路广告时，网友的广告态度会对其品牌态度产生影响效果。
• With the development of advertising theories and psychology , people have learned more knowledge about how advertising affects consumers . basing on how advertising works , this paper analyzed the process how consumers actually " feel " and " think " , the mental effects including framing perception , organizing memory , enhancing experience and brand attitudes , then built the conceptual model of advertising mental effectiveness that reflects the causal relationship of various constructed variables and finally founded a structurally quantitative model
  本文从广告影响消费者的过程出发，分析了消费者在接触广告后广告信息对于消费者心理效果的影响，这些影响主要体现在感知、回忆、提升经验和对于广告品牌态度的变化方面，它们之间又有相互的影响关系；初步构建了广告影响消费者的心理效果概念模型，该模型同时反映出了各结构变量之间的因果关系；然后，在概念模型的基础上尝试建立了测量广告心理效果的结构数量模型。
• According the result of lisrel : brand elements have no significant influence to brand image ; brand elements have a significant influence to brand personality ; endorser have significant influences to brand image and brand personality ; brand image and brand personality have significant influences to brand attitude ; by the moderating mechanism of high price , the effect of brand image and brand personality to brand attitude would be strong
  以lisrel验证变数间之因果关联性，结果显示: 1 .品牌要素对于品牌形象的形成并无显著的影响； 2 .品牌要素对于品牌个性的形成有显著影响； 3 .品牌代言人对于品牌形象及品牌个性的形成有显著影响； 4 .品牌形象及品牌个性对于品牌态度的形成有显著影响； 5 .高价格的产品将会强化品牌形象、品牌个性正向影响品牌态度的关系。
• After a field experiment and data analysis , the main conclusions are following : ( 1 ) " information presentation " has no effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 2 ) " complexity of information feedback " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 3 ) " try - again " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 4 ) the interaction of " information presentation " and " complexity of information feedback " has effect on " attitude toward the advertisement " , but no effect on " attitude toward the brand " ; ( 5 ) the interaction of " information presentation " and " try - again " has no effect on " attitude toward the advertisement " , but has effect on " attitude toward the brand " ; ( 6 ) the interaction of " complexity of information feedback " and " try - again " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 7 ) the interaction of " information presentation " , " complexity of information feedback " and " try - again " has effect on " attitude toward the advertisement " and " attitude toward the brand " ; ( 8 ) " attitude toward the advertisement " and the " attitude toward the brand " have effect on " intension to purchase " ; ( 9 ) " attitude toward the advertisement " have effect on " attitude toward the brand "
  主要研究结果如下： ( 1 )广告信息呈现方式不会对广告态度、品牌态度生成影响效果； ( 2 )回馈信息复杂度会对广告态度、品牌态度生成影响效果； ( 3 )再试的有、无，会对广告态度、品牌态度生成影响效果； ( 4 )广告信息呈现方式与回馈信息复杂度的交互作用，会对广告态度生成影响效果，但不会对品牌态度生成影响效果； ( 5 )广告信息呈现方式、再试的交互作用，不会对广告态度生成影响效果，但会对品牌态度生成影响效果； ( 6 )回馈信息复杂度、再试的交互作用，会对广告态度、品牌态度生成影响效果； ( 7 )广告信息呈现方式、回馈信息复杂度、再试的交互作用，会对广告态度、品牌态度生成影响效果； ( 8 )实施活动式网络广告时，网虫的广告态度与品牌态度会对其购买意愿生成影响效果； ( 9 )实施活动式网络广告时，网虫的广告态度会对其品牌态度生成影响效果。