Secondly , they both lack of strategic brand policy . thirdly , they seldom use the internet to promote their products and provide service . in conclusion , the author make some suggestions on the marketing mix policy of chinese consumer electronics enterprises in the u . s . market , shows as follows 总的来看,海尔和康佳在美国市场的营销组合策略是比较成功的,但也有不足之处,主要表现为:多元化经营分散了企业的力量,缺乏战略性的品牌策略,利用网络手段进行促销不够。
Second , we quantitatively analyse the expense of the n - 1 attack to classical mix policies and the effect that introduce some randomicity to the mix policies by the characterization model . we compared the security of classical mix policies at the angle of the expense of the n - 1 attack . by this compare , people know that what idiographic mixes should use in the different conditions 其次,定量的分析了对典型mix输出策略进行n - 1攻击的消耗代价,在描述模型基础上定量的分析了若干随机性的引入对n - 1攻击代价的影响,并从n - 1攻击代价的角度比较了典型mix输出策略的安全性。
Although marketing theory and concept have been put into practice , these banks are still far lagging behind in marketing concept , marketing mechanism and the employ of marketing strategies and means , compared with their experienced foreign counterparts . the manifestation of such gaps includes the weak awareness of overall marketing , the imperfect marketing organization and mechanism , the lack of a uniform strategic planning and a definite marketing positioning , the immaturity of true r & d mechanism and market pricing mechanism for financial products , the unsystematic use of promotion means , the unsatisfactory effects of mix policies used , the inefficiency and irrational structure of distribution channels , the imperfect distribution technology , the imperfect information system and the incompetence of marketing team 近几年来,实践中虽然已经引入了营销理论和观念,但是跟国外先进银行相比,在营销观念、机制和营销策略、手段运用方面总体上还尚存在较大差距,主要表现在整体营销意识不强;营销组织和机制不健全;缺乏统一的战略规划和明确的市场定位;尚未形成真正的金融产品研发机制和市场定价机制;在促销手段的运用上较为零散,对组合策略运用效果不胜理想;分销渠道效能较低,结构不合理,技术上有待于提高完善;信息系统不够完善;营销队伍素质有待进一步提高等等。