purchase motivation中文什么意思

购买动机

• purchase:    vt. 1.买，购买。 2.努力取得，(付出代价)赢得。 ...
• motivation:    n. 动机的形成；动机因素；动力。 adj. -al ...

例句与用法

1. Benefit and risk are two major perceptions that will influence consumers ' behavior and therefore , in order to reinforce consumers ' purchasing motivation , it is necessary to study the adjusting model of consumers ' risk and benefit perceptions
   因此，为增进消费者购买动机，有必要针对消费者的风险与利益知觉调整模式进行探讨。