advertising management中文是什么意思

• 广告管理学

• advertising    adj. 广告(业)的。 an advertising ...
• management    n. 1.办理，处理；管理，经营；经营力，经营手腕。 2 ...
• advertising    adj. 广告(业)的。 an advertising agency 广告公司。 the advertising pages (报上的)广告版。 n. 1.〔集合词〕广告。 2.做广告，登广告。 3.广告业[技术]。
• action advertising    行为广告
• advance advertising    预告性广告
• advertising (l02)    广告业，广告
• advertising - designer    广告设计师
• advertising - sales    市场销售人员
• advertising a eal    广告诉求
• advertising a eals    广告诉求
• advertising a istant    广告助理
• advertising advisor    广告顾问
• advertising age    广告时代
• advertising agencies    广告代理; 广告公司
• advertising agency    广告代理公司; 广告代理人、广告公司; 广告代理业或广告公司; 广告公司，广告社; 广告公司；广告代理商; 广告社、广告代理; 广告有限公司
• advertising agent    广告代理人; 广告代理商/人; 广告代理行; 广告社
• advertising allowance    广告津贴
• advertising and expenses    广告及费用
• advertising and promotion    广告与促销
• advertising appeal    广告诉求; 广告吸引力
• advertising appeals    广告诉求
• advertising appropriation    广告经费提拨
• advertising assistant    广告助理
• advertising association    广告协会
• advertising audience    广告观众

• It ’ s the typical extravagant advertising management
  这也是广告粗放经营的典型表现。
• Perspective of magazine advertising management in china
  基于传播受众的广告理论研究综述
• Development of sci - tech journals and its advertising management
  科技期刊的发展与广告经营
• Four misunderstandings on academic journals ' advertising management
  学术期刊开展广告经营的4个认识误区
• Thanks to our advanced advertising management system , many people will know about your company
  我们先进的广告管理系统可以保证，更多的人会知道和认识您的公司和产品。
• After analyzing the current situation of enterprises " advertising operation , this thesis points out that the low efficiency of advertising campaigns lies in wrong advertising conception and poor advertising management
  通过论述“有效的广告管理”的关键在于“正确评估广告效果” ，本文提出了建立科学的广告效果评估体系的必要性。
• Article 26 an advertising agent shall have the necessary professional staff and advertisement making equipment and gone through the company or advertising management registration before carrying out advertising activities
  第二十六条从事广告经营的，应当具有必要的专业技术人员、制作设备，并依法办理公司或者广告经营登记，方可从事广告活动。
• By expounding that correct evaluation of advertising effects is crucial for effective advertising management , this thesis puts forward the necessity of establishing a scientific system to evaluate advertising effects . then , with the theories of marketing and management , this thesis discusses the basis upon which the scientific evaluation system is established . the basis include : to evaluate advertising effects during the whole stages of the activity ； to evaluate advertising effects with marketing as the core ； to evaluate advertising effects from the point of target audience ； to evaluate advertising effects with both qualitative research and quantitative research
  接着，本文从营销学和管理学的角度，论述了建立科学的广告效果评估体系的基本原则，具体包括：以“目标管理”的原理论述了“要全过程地评估广告效果” ；从广告在现代营销活动中的地位出发论述了“要以销售为中心评估广告效果” ；以“整合营销传播理论”论述了“要从目标消费人群的角度评估广告效果” ；从对定性研究与定量研究的比较出发论述了“要定性研究与定量研究相结合评估广告效果” 。

• advertising managementとは意味：広告管理｛こうこく かんり｝