This paper contained six chapters , setting forth how to design a strategic layout of it publishing company respectively . the main content contained : the strategic management theory and application meaning of modern enterprise ; summarization of it technology books publishing ; analysis of ptpress ' s external strategy environment ; analysis of ptpress ' s internal strategy conditions ; establishing and choosing development and core competition strategy of ptpress ; and the implement of ptpress ' s development strategy 本论文共分6章，分析阐述了如何制定一个it出版企业的战略发展方案，主要内容包括：现代企业战略管理理论及应用意义， it技术图书出版概述，人民邮电出版社的外部战略环境分析，人民邮电出版社的内部战略条件分析，人民邮电出版社发展战略制定、选择及核心竞争战略，人民邮电出版社发展战略的实施。
