From the 1980 ' s , brand extension has been an important part of the content of brand strategies for many enterprises 80年代以来，品牌延伸成为许多公司品牌战略的一个重要方面。
By contrast , vertical brand stretching involves a change in product formulae , packaging and pricing to reach a wider range of customers 相反，纵向品牌延伸包括改变产品的配方、包装和定价，以接近更多顾客。
Chapter three discusses brand globalization , chartered operation and chained operation and brand merging as well 第三章，讨论品牌营运战略研究。主要探讨品牌延伸与品牌全球化，并购与更新，组合与保护问题。
The latter theory comprises meaning of brand competition , brand spread and that of brand expansion and its function and risk 二是品牌的扩张理论，包括品牌竞争的内涵，品牌推广的内涵、品牌延伸的内涵、作用、风险。
What ' s more , the brand extension is the most difficult to plan and handle in its management , and it ' s a kind of job needing high technology 而品牌延伸又是品牌管理中策划和操作难度最大，技术含量高的一项工作。
So far as i know about the scope of the brand extension , this paper discusses the brand extension in its narrow and broad sense respectively 根据本人对品牌延伸范围的界定，文章分别探讨了狭义的品牌延伸和广义的品牌延伸。
Therefore , it is of vital importance for an enterprise to lay emphasis on the development , the sales and the creation of the brands 所以，注重品牌的培养、营销是极为重要的。品牌延伸作为一种重要的战略，在许多国家已被广泛使用。
Thus , it ' s very importantto make a thorough and detail analysis on how to successfully employ this brand extension strategy for our country ' s enterprises 因此，为我国企业界成功运用品牌延伸战略提供深入、全面的分析、指导显得尤为重要。
The success of brand extension depends on the consumer ' s approval , which is also related to the consumer perception about the product of brand extension 而品牌延伸的成功与否关键在于是否获得消费者的认可，这又与消费者对品牌延伸商品的知觉过程有关。
The management of the publishing brand is engaged in brand spreading , brand expansion , management globalization with brand promotion and brand maintenance and innovation 出版品牌的经营主要由品牌推广、品牌延伸、全球化经营和品牌维护创新等方面构成。
