In the first part of the article , based on the points of the experts , the definition of brand extension is divided into broad sense and narrow sense 在本文之中，首先根据对新产品的不同定义，采用国内外一些专家的观点，将品牌延伸的定义分为狭义和广义之分。
This paper includes creative study on the traditional brand extension and some authentic proofs and examples of the present application of the brand extension in our country ' s enterprises 本文既有对传统理论的挖掘创新，也有对品牌延伸战略在我国企业运用现状的实证。
The results are as follows : 1 . price position has great effect on consumer perception of brand extension product , and the effects between the different extension products are different 结果表明： 1价格定位在消费者对品牌延伸商品的知觉中有重要影响，但对不同的延伸商品影响不同2
In the brand management , the thesis emphasizes such work as the brand cultural construction , brand union exploration , careful brand extension , brand strengthening of development outward , etc , 在品牌管理中，着重强调品牌文化建设、寻求品牌联盟、谨慎品牌延伸、加强品牌外拓等方面的工作。
Deeply analyze the successful experiences of the brand marketing strategy and brand positioning , brand innovation , brand extending and brand culture of multinational corporation in chinese market 深入分析了跨国公司在中国市场的品牌营销策略和品牌定位,品牌创新,品牌延伸和品牌文化的塑造和成功经验。
However , brand extension is a sword with two sides , it will be beneficial for the new product and the business if properly used , otherwise , it will be fatal to the business 然而，品牌延伸也是一把双刃剑，使用得当不仅可以推动新产品的发展，也有助于整个企业的发展；使用不当却可能给企业带来毁灭性的后果。
Brand extension is an important part of brand management , is an important enterprise brands operate strategy , is to enhance strategic assets and core competitiveness of enterprises an important source 品牌延伸是品牌管理的重要内容之一，是企业重要的品牌运营策略之一，也是提升企业战略性资产和核心竞争力的重要源泉。
Cases in china are often just likelhis : most enterprises have been looking forward to carrying on their brand extension to enlarge their scale through their brands after have enjoyed good name and reputation 反观中国，诸多企业在其品牌有一定知名度和美誉度之后，也希望能依托品牌进行扩张，纷纷走上了品牌延伸之路。
Keep on consistently branding investment . local brands of chinese corporation usually are lack of a clear brand positioning or after finishing the positioning , blindly brand extending , 中国企业品牌往往缺乏一个明确的定位,或有明确的品牌定位后,盲目进行多元化和品牌延伸的扩张,致使品牌资产受损,品牌定位模糊,品牌的“溢价”能力也被损伤。
" corporate umbrella branding strategy " is to employ a corporate brand as an endorser to support the product brand , and show both names on the package or in the advertising 摘要企业品牌伞策略意指以企业名称带领个别产品品牌，为产品品牌背书的一种品牌策略，属于上下层次的影响关系，与一般品牌延伸策略中，产品与产品问的平行相互影响有所不同。
