In chapter 4 , thd thesis offered systematic suggestions to humanistic marketing . the system consists 4 parts : constructure culture , enviroment culture , social living culture and brand culture 第四部分提出了人文化营销建议，即如何构筑建筑文化、环境文化、社区文化和品牌文化的综合策略系统。
As a part of brand culture , color plays an important part in the development of design , manufacture and marketing to express the connotation and fashion of brand culture 色彩作为品牌文化的组成部分，在品牌的设计开发、生产制造、营销等领域正起着越来越重要的作用，成为品牌文化内涵个性而时尚的表达。
Deeply analyze the successful experiences of the brand marketing strategy and brand positioning , brand innovation , brand extending and brand culture of multinational corporation in chinese market 深入分析了跨国公司在中国市场的品牌营销策略和品牌定位,品牌创新,品牌延伸和品牌文化的塑造和成功经验。
2 . the definition and the characteristics of brand culture . to begin with , this part discusses the definition of brand culture and compares definitions of brand culture given by domestic and foreign scholars 2 、品牌文化的界定和特点本文首先对品牌文化的界定进行了探讨，比较了国内外一些学者关于品牌的定义。
This part also analyzes the characteristics of brand culture from the perspective of customers and businesses : brand culture is a powerful factor of social culture ; it has distinct individual feature 本部分还从消费者和企业的角度分析了品牌文化的特点：品牌文化是社会文化中强有力的因素；品牌文化具有鲜明的个性特色。
To achieve and maintain the dominant position , hotels have to focus on the better perception of the service quality and then satisfy the needs of customers so that they can accomplish economic returns and social benefits 不断涌入的海外兵团,凭借其强大的资金优势、成熟的营销理念,深厚的品牌文化,使我国饭店业竞争“雪上加霜” 。
A design , which is of great value , will explain to the public the spirit and essence of the company correctly , and also make your brand more valuable 真正有价值的设计，是能伴随企业成长，正确传达“企业形象”和“企业家经营理念” ，并最终沉积品牌价值的,能够承载“品牌核心价值” ，能够表述“品牌文化”的品牌设计方案，是企业的灵魂。
We must try our best to make a designing program for you , which could include the core value of your brand , and state the culture of your company , finally , we will make the design match the spirit of your company 我们致力于为您设计可以承载贵公司“品牌核心价值” ，能够表述“品牌文化”的品牌设计方案，以让其成为企业的灵魂为己任。
And then referring the problem of sunflower brand development , this thesis makes research deeply into several aspects including the nucleus value of brand , the brand knowing mode , brand strategy and brand culture 然后针对葵花品牌的培育过程，从品牌的核心价值、品牌认知模式、品牌策略及品牌文化几方面进行了深入的分析与研究。
Moreover more attention should be paid to the instruction of target consumer groups , the maintaining of consumer rights and interests of specific bands , and the transformation of braid culture involving consumers 更重要的是，创建自主知名品牌的企业必须引导目标消费族群认同、保有品牌特定的消费权益，并转化为消费者参与其间的品牌文化。
