Its main content is to improve the capital stock level and the capital using efficiency through increase the people ' s optical level of holding money . for this , mckinnon and shaw put forward some material measures and they pointed out that there are inherent logicality among these measures , it means that there is material economical environment request for each measure 为达到经济增长的目的，在理论中，麦金农和肖提出了具体的实施措施并且这一系列的措施之间具有内在的逻辑性，即每一步措施的实行都有具体的经济环境要求。
This measures are , namely , to set up parent - subsidiary company system in chinese tobacco group head office , to unify technique development , to unify the arrangement of the cigarette productivity , to increase the brand concentration , to unify the build of the cigarette marketing network and the logistic sending system , to unify the fund management , to unify the strategy measures to reasonably arranging tobacco resources , so as to promote the overall ability of chinese tobacco head office to compete , all in a bid to build china tobacco ' s core competency 然后，本文从战略与环境及资源能力相匹配的角度，规划了中国烟草总公司集团化经营的基本运作模式和组织结构调整方案，提出了增强中国烟草总公司竞争能力的战略措施，即：组建母子公司体制的中国烟草集团总公司，统一进行技术研发，统一进行卷烟生产力布局，提高品牌集中度，统一进行卷烟营销网络和物流配送体系建设，统一进行资金管理，统一进行烟叶资源合理配置等战略实施措施，进而全面提升中国烟草总公司的核心竞争能力。
Firstly , we should have a correct realization of the definition and value - orientation of e - government . secondly , the detail measure should be laid down . thirdly , the application field should be chose correctly , and the ten systems should be formed 第四部分指出我国构建电子政府的策略与路径在于：一是明确电子政府的深层意蕴和价值取向；二是制定正确的具体实施措施；三是合理选择应用领域，构建“十大系统” ；四是确保电子硕士学位论文人ias ‘ i ’ er ’ s ‘ l ‘ i { fsi卜政府安全运行。
Firstly , proem , it concise introduces the background ; secondly , it introduces the reform of the commission system and the dilemma of the securities companies in our country ; thirdly , it puts forward the idea of implementation of " optionally differential strategies " as the natural choice for the future development of the securities brokers in our country , through the analysis of the current competitive environment of the securities companies in our country and study on the alternatives of competitive strategies ; the forth , it describes how to practice " optionally differential strategies " , which including three aspect : the choice of the core competition ability , the measures for the implementation are brought forth , and the condition of practice the strategies ; the fifth , it " s the summary of the dissertation 第一部分，简介论文写作背景；每二部分，介绍我国佣金制度改革以及改革后我国证券公司所面临的困境；第三部分，通过对现阶段我国证券公司竞争环境的分析，进行竞争战略选择研究，提出实施选择性差别化战略应成为我国证券商未来发展的必然选择。第四部分，提出“选择性差别化战略”的实施措施，包括拓展业务领域、拓宽交易渠道及改革证券商管理模式三方面可操作的内容；第五部分，对全文作概括性的总结。
Below thesis is based on ground investigation and practice on sichuan publishing market and sichuan xinhua bookstore group and their sub - stores . it detailed analyzed the competition environment of sichuan xinhua bookstore group under current new situation , thus lead to a primary research and an outlined summary on its chain operation strategy . referenced from success stories of other chain operated businesses and the business administration theoretical knowledge from sichuan university , also i proposed some useful methods and suggestions for sichuan xinhua bookstore for their transform from traditional sales to modern chain operation 本论文在对四川出版物发行市场和四川新华书店集团及其基层书店进行大量市场调查和实习实践的基础上，详细分析了集团在新形势下的各种竞争环境，进而对其实施连锁经营模式进行了初步分析和研究，借鉴其他商业连锁经营的成功经验，以及自己在四川大学接受的工商管理的理论知识，对集团下一步从传统销售方式向现代连锁经营模式转变提出了一些可以为之所采用的实施措施和建议。
Based on the research method of corporation strategic management , this paper analyses the outside environment of weisheng pharmaceutical , the market demand feature and change direction of vitamin and the station of some competitive manufacturers of internal or international . using the analyses method of swot , the paper analysis the competitive superiority , inferior , opportunity , threaten of weisheng pharmaceutical . and basing on the analysis , it puts forward the marketing strategic and acting measure 文章依据企业战略管理的研究思路，首先分析了维生药业公司所处的外部环境，对维生素市场需求特征及其变化趋势进行了分析，分析了国内外几大竞争性厂商的情况，利用swot分析方法，详尽分析了维生药业竞争的优势、劣势、机会和威胁，依据这些分析，给出了维生药业的营销战略和实施措施。
