Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company , in the foundation that the author has collected large quantity of data , mainly using the relevant marketing theory of dr philip kotler , famous as " the father of marketing " , the author importantly expound that in the operating process , to small enterprise , there are six most important contents , that is : the market marketing environment analyzes , the market marketing investigation analyzes , the marketing segmentation , the choice of the marketing positioning , target market , the pricing of product , adjective pricing strategy , the marketing outlet management of the business and credit sale risk 本文作者通过对富新公司的营销策略研究实证分析，在收集大量资料的基础上，主要应用有“营销学之父”称谓的菲利普.科特勒( philip . kotler )博士有关营销策略的相关理论,重点阐述了在经营运作过程中,对中小企业至关重要的六个方面的内容：市场营销环境分析，市场营销调研分析，市场细分、市场定位、目标市场的选择，产品定价和价格调整战略，企业的营销渠道管理以及赊销风险的问题。
Traditional letter of credit ( l / c ) is to be replaced by international factoring because l / c has the disadvantages of fund occupation , numerous procedures and rigescent mechanism , while international factoring can overcome these disadvantages and have the functions of financing and maintenance of accounts , which help international trade improve its safety and efficiency 国际保理的运用，不仅能有效消除由赊销贸易带来的风险，克服信用证方式中的资金占用、手续繁锁和机制僵化等弊端，还具有资金融通、财务管理等其他功能，有利于国际贸易朝着安全、有效、快捷的方向发展。
Through analysis of credit cost curve model , we can get the best account sale account of an enterprise , and according to combination optimization method we can learn the weight of account sale . thus it can provide us the method to calculate the account sale limit of every customer on condition that the risk the enterprise faces is the lowest 通过信用成本曲线模型分析,我们可以得出企业整体的最佳赊销额,而借用组合优化的思想求得规模相当客户的赊销权重,从而提供了在企业整体风险最小的条件下,计算每个客户的赊销额的方法。
