blumler造句

• 25 years later, in 1972, Blumler, McQuail and Brown extended Lasswell's four groups.
• In 1974 Katz, Blumler, and Gurevitch used the uses and gratifications theory to explain media psychology.
• According to Katz, Blumler and Gurevitch's research there were five components comprising the Uses and Gratifications Approach.
• Jay Blumler presented a number of interesting points, as to why Uses and Gratifications cannot measure an active audience.
• Blumler then offered suggestions about the kinds of activity the audiences were engaging with in the different types of media.
• The " uses and gratifications " model, associated with Jay Blumler and Elihu Katz, reflected this growing interest in the'active audience '.
• The 1970s also saw the development of what became known as uses and gratifications theory, developed by scholars such as Elihu Katz, Jay G . Blumler, and Michael Gurevitch.
• He stated, " The issue to be considered here is whether what has been thought about Uses and Gratifications Theory has been an article of faith and if it could now be converted into an empirical question such as : How to measure an active audience ? " ( Blumler, 1979 ).
• Ruggiero ( 2000 ) wrote that " most scholars agree that early research had little theoretical coherence and was primarily behaviorist and individualist in its methodological tendencies . " Blumler ( 1979 ) and other critics have argued that line between gratification and satisfaction is blurred, and Blumler wrote that " the nature of the theory underlying uses and gratifications research is not totally clear ."
• Ruggiero ( 2000 ) wrote that " most scholars agree that early research had little theoretical coherence and was primarily behaviorist and individualist in its methodological tendencies . " Blumler ( 1979 ) and other critics have argued that line between gratification and satisfaction is blurred, and Blumler wrote that " the nature of the theory underlying uses and gratifications research is not totally clear ."
• Katz, Blumler, and Gurevitch discovered five components of the theory; ( 1 ) the media competes with sources of satisfaction, ( 2 ) goals of mass media can be discovered through data and research, ( 3 ) media lies within the audience, ( 4 ) a audience is conceived as active, and ( 5 ) judgment of mass media should not be expressed until the audience has time to process the media and its content on their own.