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通路策略的英文

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"通路策略"怎么读用"通路策略"造句

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  • channel strategy

例句与用法

  • Channel straegy is one of the most importan marketing begies in consumer goods field
    对消费品而言,通路策略是最为重要的营销策略之一。
  • We wil1 apply this way to the case of charmel rehullding strategy in chongqing tingyi food co . , intl
    本论文的意义在于:为消费品企业的通路策略绩效评价提供参考和借鉴。
  • Although the theories of channl become more and more perfect , but the ways to evaltale a channel stratgy is very differen from each other in different fields and backgrounds
    关于通路的理论是日益成熟,但是对于一个通路策略的绩效评价,由于行业不同、所处背景不同则是采用的方式各有差异。
  • Then , in the distribution strategy , according to three currently common distribution modes applied by refrigerator enterprises , ie , regionally multiple agents , regionally general agent and direct distribution , the paper deliberately and carefully studies how to control and manage these three modes
    通路策略中,针对当前冰箱企业普遍采用的三种通路模式? ?区域多家代理制模式、区域总代理制模式、直供分销模式,详细研究了如何对其进行控制与管理。
  • Based on the theory of competitive strategy of michael e porter , the paper gives an introduction on the present status of china chlor - alkali industry . the five competitive forces acted on china chlor - alkali industry , the evolvement trend of the industry and competitors are fully analyzed , the opportunities and the threatens given by the evolvement trend of the industry are evaluated . in view of the advantages , disadvantages and the resources possessed by liuzhou donghua company , the competitive orientation position and the corresponding marketing strategies , i . e . marketing mix ( including product , price , place and promotion ) , innovation of marketing idea and seting up bilateral - benefit marketing relation of co - op , crm and innovation of marketing organization are brought forward
    本文以迈克尔?波特的竞争战略理论为框架,介绍了中国氯碱行业的现状,对作用于中国氯碱行业的五种竞争作用力及行业演变趋势和竞争对手情况进行了充分的分析,并评估了行业演变带来的机会和威胁,针对柳州东化公司的优势与存在的缺点及其拥有的资源,提出了企业的竞争性定位以及与之相应的营销策略,即营销组合策略(包括产品策略、价格策略、通路策略和促销策略) ,创新营销观念并建立“双赢”的合作营销关系,实施crm及营销组织创新。
  • By comparison the cognition and purchase behavior of the consumer groups , costs and sales volumes in department stores and specialty stores of jewelry , it has been constructively put forward that the company must establish different grades of markets in different regions and take flexible tactics of marketing channels
    本文通过对综合商场和珠宝专营店两种销售渠道消费群体的认知和购买行为的分析、成本及销量的比较,建设性地提出了公司按地区设立不同等级市场并采取不同的分销通路策略
  • Ttis paper wil1 give us an easy and opened way to evaiuae a channl stratgy in consumer goods marketing field by analyalng and combining the theories ofchannl and channl evaluaion . five indexes , naxnd as the growth rate , the comprehensive markehng shar , the average reward and investinent rate of accouns , the channel cost and the trade satisfacion are chosen to evaluae the whole channel strategy . ms five indexes are most importan to consumer goods indusny
    本文结合通路理论并借鉴通路绩效评价理论,提出了消费品通路策略绩效评价方法,它是一个开放式的系统,采用了消费品行业中非常重要的五个指标,它们是:成长率、综合市场占有率、经销商投资报酬率、通路成本占销售额比率以及顾客满意度,还可根据制造商的期望加入其他指标,通过对这几个指标在通路策略评价期末完成状况与期初设定目标值的比较,将通路策略在评价期内的绩效进行了完全的量化和分析。
  • According to the basic competitive strategy theory and the characterics of feed industry , basic marketing and competitive strategies of gs feed company ltd . , i . e . cost priority strategy and regional objective concentration strategy , have been worked out . in the meanwhile , a managing model adaptive to feed industry , which makes a feature of management concentration and dispersion of manufacture in order to overcome the trade disperse factors and gain scale profits . it is suggested that the trade challenger strategy should be practiced
    据基本竞争战略理论和行业特点,制定了gs公司的基本营销竞争战略为成本领先战略和地理区域的目标聚集战略,提出了适合饲料行业的经营模式?管理集中,加工分散,以克服行业离散因素,获取规模效益,并进一步提出实施行业挑战者战略,在行业内率先提出后向一体化战略以掌握日趋紧缺的蛋白资源,据基本营销竞争战略和公司的比较优劣势修改了竞争策略中的品牌策略、产品定位策略、通路策略和销售促进策略,制定了区域市场开拓策略。
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